Pinterest for business
Have you thought about Pinterest for your business?
With around 300million monthly active users it is not the largest social media platform, however, the audiences are engaged.
There are more than 175billion pins to browse through on Pinterest.
The bulk of the users are women ages 25 to 54 – is this your business demographic?
50% of millennials are using Pinterest every day to plan their future and to purchase things they are interacting with.
Why should you try Pinterest
Pinterest is quite different to Facebook and Instagram and the people using it are using it for different reasons too.
When looking for inspiration and information – Pinterest is an ideal place to be.
- It influences purchases that people make.
- Helps you to discover new brands
- Lets you plan your purchases
- Promotes immediate purchases
What is a pin
Any image or video that is posted and saved on Pinterest. Each image or video can be linked back to your website to provide traffic.
What is a board
To organise your pins you save them within boards. These boards have their own titles and can be public or private. Boards can be followed by other users of Pinterest via following your whole account or just a specific board. When you are followed, your pins then appear in the followers feed.
What is the feed
The feed is just like other social media accounts, however, it will also show you related items that Pinterest thinks you may be interested in. This will be based on your boards and your previous searches within Pinterest.
Pinterest for business is different
Joining Pinterest as a business is quite different from joining with a personal account. It is important that you don’t promote spam, run competitions all the time or break any of their policies.
They provide you with lot’s of resources to help you to market your business via webinars, workshops and the Pinterest blog.
Pinterest analytics gives you all the important tracking information so you can see what is working within your account and gaining the most traction. The business hub within Pinterest is a wealth of information to see how your pins and your account is performing.
- Clear high-resolution images are more appealing and professional
- Vertical images are the best – square images are also good
- Lighter images are pinned 20 times more than dark ones
- Images without faces get 23% more repins
- Simple crisp photos to highlight your message
- Infographics or Instructographics are the second most popular category
- Afternoons and evenings are the best times to post
- Make sure you have your Pinterest business account verified and connected
- Engage with others and get pinning
- Don’t only pin your own items
- Don’t forget to add a little content
- You can use more than one image
- Hashtags also work on Pinterest, up to 20 per post
- Video can be used on Pinterest
- Consider paid adverting via Pinterest
- Aim for daily activity
- Link every pin back to the relevant page of your website
- Be strategic with your board names
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