Social media marketing vs. content marketing – While these are two different types of marketing, one compliments the other. They should be part of your marketing strategy alongside SEO and paid advertising.
Optimising your images for marketing success – It should go without saying that having a relevant image alongside your content makes a difference to all your online content.
A digital-first marketing strategy is everything right now – As everyone is well aware 2020 has made every business evaluate, pivot and make changes in this unprecedented time.
Is Facebook still relevant in 2020 – The simple answer is that there are billions of people all over the world (including your ideal clients) using it.
How to write content to improve SEO – Realise that there are several ways to improve your content so that both Google and your readers enjoy your content. Take the time to regularly improve what you are publishing online and you will be rewarded with better rankings.
Positioning is more important than ever – How is your business distinguishable from others in the mind of your customers? Do you have high quality, great service, low prices, fast turn around or another unique proposition?
How important is your website – Every 2 years you should be completing a revamp or redesign of your website! This is so that you stay up to date with current trends and ensure that your website is modern and user-friendly. It doesn’t have to be a difficult process and a successful redesign takes planning.
What is a landing page – A landing page is any page that users arrive on your website. Your home page for example is a landing page. When someone lands on the home page of your website they then can choose to look further through your website.
Are you sharing your story or your ego – With the explosion of video as a sharing tool, we are seeing an explosion of content. Some of this content is amazing, a lot of this content is terrible and a lot of this content is filled with ego.
Avoid these content marketing mistakes – Content is everywhere and includes videos, images, infographics and simple text. How do you work out what you should be doing for your business and for your clients?