Why your homepage doesn’t convert – If you take the time to look through your website analytics you will see that your homepage gets the bulk of your traffic. Generally, the first page anyone sees is going to be your homepage and this is going to either make or break your website conversions.
Why you need Google My Business – Google My Business (GMB) is a free tool from Google which is easy to use and helps to manage your online presence in Google. It helps with your appearance in both Google Search and Google Maps and gives you the appearance that you may have seen for other businesses when you have done a Google Search.
Why there isn’t just one marketing funnel – Are you trying to have a singular functioning marketing funnel for your small business? This is the idea that you have heard it is what you think you should be doing. However, people today are no longer following a straight path from the awareness of your business through to purchase.
How to drive your brands’ growth – Now is the time to take a long term view of your business. Far too many small business owners look at the short term and expect magic overnight results. This is often highly unrealistic and can set the business and marketing efforts up for failure.
Content marketing isn’t dead – Remember that people are searching online via their computer or mobile device for the answers they need! How is your business going to be found by the people looking for what you have on offer?
Why you need storytelling in your marketing – Storytelling in your marketing makes it far easier for people to relate to you and your business. It helps connect you with your audience and improves your credibility on a subject.
The SEO benefits of blogging – For any business, a blog is a great way to connect with your audience and to help them to engage with your business. The added benefit is that it is also great for SEO and building your online reputation.
6 Tips for Business to Business Marketing – Marketing is often the most difficult thing that a small business has to do. Most small business operators are not marketing professionals and nor do they want to be marketing professionals. Perhaps they have done marketing in the corporate work with big budgets and thinks that it can translate to small business.
Writing or Content Marketing – When you are creating content or having content created for you – Are you writing or are you content marketing? Content is used throughout the sales process to drive potential clients along to the final point of purchase or through the typical sales funnel.
What is happening to your content – So you have decided that you will be writing a blog for your business or perhaps you have outsourced this. Either way, you are going to be producing amazing content on a regular basis. How are your readers going to find you?