Positioning is more important than ever – How is your business distinguishable from others in the mind of your customers? Do you have high quality, great service, low prices, fast turn around or another unique proposition?
How important is your website – Every 2 years you should be completing a revamp or redesign of your website! This is so that you stay up to date with current trends and ensure that your website is modern and user-friendly. It doesn’t have to be a difficult process and a successful redesign takes planning.
What is a landing page – A landing page is any page that users arrive on your website. Your home page for example is a landing page. When someone lands on the home page of your website they then can choose to look further through your website.
Are you sharing your story or your ego – With the explosion of video as a sharing tool, we are seeing an explosion of content. Some of this content is amazing, a lot of this content is terrible and a lot of this content is filled with ego.
Avoid these content marketing mistakes – Content is everywhere and includes videos, images, infographics and simple text. How do you work out what you should be doing for your business and for your clients?
Why you need an ideal client profile – Persona or profile – whatever you choose to call it your business needs to have a clear understanding of who wants what you’ve got. And what are the benefits to this individual by choosing what you have on offer?
Why your blog has no subscribers – Perhaps you were just using your blog as a way to generate content and inform visitors that came to your website. Is this why your blog has no subscribers? Or does your blog need a little more work so that people want to subscribe?
Why your homepage doesn’t convert – If you take the time to look through your website analytics you will see that your homepage gets the bulk of your traffic. Generally, the first page anyone sees is going to be your homepage and this is going to either make or break your website conversions.
Why you need Google My Business – Google My Business (GMB) is a free tool from Google which is easy to use and helps to manage your online presence in Google. It helps with your appearance in both Google Search and Google Maps and gives you the appearance that you may have seen for other businesses when you have done a Google Search.
Why there isn’t just one marketing funnel – Are you trying to have a singular functioning marketing funnel for your small business? This is the idea that you have heard it is what you think you should be doing. However, people today are no longer following a straight path from the awareness of your business through to purchase.
