What does SEO mean – Search engine optimisation (SEO) is a digital marketing strategy to improve your online visibility as part of the Google (or Bing) search results.
How does local search work – Everyone who is running their own business wants their ideal clients to be able to find them. For a local business like a restaurant with a physical location or a service business like a gardener, you need to be found. This blog will show you the key indicators that Google uses.
How important is your website – Every 2 years you should be completing a revamp or redesign of your website! This is so that you stay up to date with current trends and ensure that your website is modern and user-friendly. It doesn’t have to be a difficult process and a successful redesign takes planning.
Marketing strategies you can steal – More than ever it is vital that you have a marketing strategy for your business. The spend on digital marketing has overtaken traditional ad spend and your business needs to be investing in digital. Make sure that your dollars are spread across several areas so that you maximise your exposure.
Avoid these website mistakes – Regardless of the platform, you choose for your website here is a list of common mistakes you can avoid. I will focus this blog on Wordpress but these tips can carry across many other platforms.
Are you an SEO sceptic – What does SEO mean and does it leave you wondering what all this sorcery is? It is the process of constantly improving your website so that both search engines and users of search engines can understand it more easily.
Do you need to contact an SEO company – Search Engine Optimisation (SEO) works to help your website appear in the search results of your ideal clients. So when your ideal clients are searching online for what you offer you have an increased chance of being found by them.
What is conversion rate optimisation – Conversion rate optimisation or CRO is to increase the number of visitors to your website that takes action. Do you need help improving your conversion rate?
What is local online B2B marketing – B2B or B2C you can both benefit from local marketing and currently, there may be many opportunities that you are missing out on. Is your website performing at it’s best?
SEO into 2019 and beyond – Welcome to 2019 and another year of small business. Working hard to grow your business and trying to make sure you are doing as much as you can each week. Regardless of your goals for your business, you should always be improving what you are doing.