E-commerce Secret Weapon – The feeling of excitement can be dulled pretty quick if the packaging is poor or the excitement can be lifted even further if the packaging is amazing. We also tend to tell someone about great packaging or an unexpected inclusion.
Can you leverage your why – Why did you start your business? Wouldn’t it be great if sharing your why could drive people to engage with your products and services? Do you think that your ideal clients would appreciate the story that you have to tell?
Is the smartphone hurting your business – Think about online shopping and how it has hurt the retail storefront. Smartphones are bringing the next wave of damage and not just to retail business.
Email Database Success – It goes without saying that the number 1 thing you need to begin your email marketing strategy is an email list. However, it is not always the easiest thing to do! People are often cautious about who they hand over their email to.
Small Business or Startup – Either way, it will be a rollercoaster of emotions and maybe a success or failure and you may have no money or you may have enough money. The founder or small business owner is generally fairly bright and a little bit of a risk taker.
Why advice isn’t as good as it used to be – It seems that we are in an era when advice is everywhere! There is always something or someone popping up to deliver the latest advice.
Ideal Clients for your Business – Do you know who your ideal client is? This is relevant for all types of businesses and every business should know what their ideal client looks like and also how you manage them.
Doing referrals the right way – It is important to be building relationships with your customers – they are the people who will refer other people to your business. Listen to your customers and ensure that you let them know how well you understand their needs.
Doing Email the Right Way – So you are just getting started or perhaps you have been in business for a while. Email addresses are tricky, but you know it always looks more professional to have one that matches your domain name.
Do you have Imposter Syndrome – This syndrome can lead to you have feelings of not being good enough for the job and someone will find out. Perhaps you feel like a fraud who is going to be caught, you are not a fraud you just feel like one.