Testimonials – Expectation vs Reality

Testimonials – Expectation vs Reality

Testimonials are a great way to add credibility to your business but they are not the only way. Remember that people can be sceptical and if you have hundreds of over the top reviews they may look fake – even if they are genuine.

How to market to Baby Boomers

How to market to Baby Boomers

How to market to Baby Boomers – Are Baby Boomers your ideal clients or do they form a part of your ideal client marketing targets? Overwhelmingly the social platform of choice for this age bracket. Facebook has reported that in some cases over 90% of their content engagement is with Baby Boomers.

Mobile trends you can use

Mobile trends you can use

Mobile trends you can use – Chances are as you read this blog your mobile phone is close by or you may even be reading this on your mobile. More and more we are all relying on our mobile phones to deliver all our information.

Choosing the perfect business name

Choosing the perfect business name

Choosing the perfect business name – What are the goals that you have for your business, both long term and short term? Try to remember your business has to speak to your ideal clients it is not just a gallery about you.

E-commerce Secret Weapon

E-commerce Secret Weapon

E-commerce Secret Weapon – The feeling of excitement can be dulled pretty quick if the packaging is poor or the excitement can be lifted even further if the packaging is amazing. We also tend to tell someone about great packaging or an unexpected inclusion.

Can you leverage your why

Can you leverage your why

Can you leverage your why – Why did you start your business? Wouldn’t it be great if sharing your why could drive people to engage with your products and services? Do you think that your ideal clients would appreciate the story that you have to tell?

Is the smartphone hurting your business

Is the smartphone hurting your business

Is the smartphone hurting your business – Think about online shopping and how it has hurt the retail storefront. Smartphones are bringing the next wave of damage and not just to retail business.

Email Database Success

Email Database Success

Email Database Success – It goes without saying that the number 1 thing you need to begin your email marketing strategy is an email list. However, it is not always the easiest thing to do! People are often cautious about who they hand over their email to.

Small Business or Startup

Small Business or Startup

Small Business or Startup – Either way, it will be a rollercoaster of emotions and maybe a success or failure and you may have no money or you may have enough money. The founder or small business owner is generally fairly bright and a little bit of a risk taker.

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