Tips for staying secure online – We are always surprised when we see others get scammed but it is incredibly easy to get caught out. Many of us think ‘this wouldn’t happen to me’ but the scammers are smart and they know how to manipulate so you need to always be aware. If you are unsure just say no!
What is the lifetime value of your customer – There are various methods to acquire a new customer and some will cost more than others. You want to choose several methods that convert your prospects into clients quickly. Plus you also want to choose several so that you are covering many areas of marketing.
How to avoid bad debts – If you do not have terms IN WRITING and agreed to PRIOR to the debt being incurred then you have no terms at all. Simply sending an invoice with your terms written on it is not good enough, the debt has already been incurred so at this point it is already too late.
Testimonials are a great way to add credibility to your business but they are not the only way. Remember that people can be sceptical and if you have hundreds of over the top reviews they may look fake – even if they are genuine.
How to market to Baby Boomers – Are Baby Boomers your ideal clients or do they form a part of your ideal client marketing targets? Overwhelmingly the social platform of choice for this age bracket. Facebook has reported that in some cases over 90% of their content engagement is with Baby Boomers.
Mobile trends you can use – Chances are as you read this blog your mobile phone is close by or you may even be reading this on your mobile. More and more we are all relying on our mobile phones to deliver all our information.
Choosing the perfect business name – What are the goals that you have for your business, both long term and short term? Try to remember your business has to speak to your ideal clients it is not just a gallery about you.
E-commerce Secret Weapon – The feeling of excitement can be dulled pretty quick if the packaging is poor or the excitement can be lifted even further if the packaging is amazing. We also tend to tell someone about great packaging or an unexpected inclusion.
Can you leverage your why – Why did you start your business? Wouldn’t it be great if sharing your why could drive people to engage with your products and services? Do you think that your ideal clients would appreciate the story that you have to tell?