Showing your prices online

Showing your prices online

Showing your prices online – Assuming you have a great pricing strategy you should have no problem sharing it with your audience and anyone else who stops by your website.

How to improve your website conversions

How to improve your website conversions

How to improve your website conversions – Are you getting traffic to your website but they are not converting into sales? Many times we work very hard on getting people to our websites but our websites are not set up for conversions.

Do you need a privacy policy

Do you need a privacy policy

Do you need a privacy policy – Perhaps the thought of getting a privacy policy for your business doesn’t inspire you as much as actually running the business does. While it’s not illegal to be without a privacy policy, this article will explain why it’s in your best interests to have one.

Tips for staying secure online

Tips for staying secure online

Tips for staying secure online – We are always surprised when we see others get scammed but it is incredibly easy to get caught out. Many of us think ‘this wouldn’t happen to me’ but the scammers are smart and they know how to manipulate so you need to always be aware. If you are unsure just say no!

What is the lifetime value of your customer

What is the lifetime value of your customer

What is the lifetime value of your customer – There are various methods to acquire a new customer and some will cost more than others. You want to choose several methods that convert your prospects into clients quickly. Plus you also want to choose several so that you are covering many areas of marketing.

How to avoid bad debts

How to avoid bad debts

How to avoid bad debts – If you do not have terms IN WRITING and agreed to PRIOR to the debt being incurred then you have no terms at all. Simply sending an invoice with your terms written on it is not good enough, the debt has already been incurred so at this point it is already too late.

Testimonials – Expectation vs Reality

Testimonials – Expectation vs Reality

Testimonials are a great way to add credibility to your business but they are not the only way. Remember that people can be sceptical and if you have hundreds of over the top reviews they may look fake – even if they are genuine.

How to market to Baby Boomers

How to market to Baby Boomers

How to market to Baby Boomers – Are Baby Boomers your ideal clients or do they form a part of your ideal client marketing targets? Overwhelmingly the social platform of choice for this age bracket. Facebook has reported that in some cases over 90% of their content engagement is with Baby Boomers.

Mobile trends you can use

Mobile trends you can use

Mobile trends you can use – Chances are as you read this blog your mobile phone is close by or you may even be reading this on your mobile. More and more we are all relying on our mobile phones to deliver all our information.