What is a holistic approach to your small business – I am not talking about a health business or new-age business. I am talking about ALL business types and sizes within the micro to small business sphere.
What is emotional marketing – How can you use emotion to not only attract an audience but to also encourage them to act? Tapping into emotions which can be good or bad can help you connect with your ideal clients.
Why you need to review your payment terms – In small business, we all have certain ways that we do business. We have procedures to ensure we do our work in a timely manner and we expect payment for this.
Is Parkinson’s law threatening your small business – If you find that you are so busy all the time but you are still not making money you could be suffering from Parkinson’s Law.
How to expose your business online – With any type of marketing, consistency is key – You need to keep marketing even when you are busy. If you wait until things are quiet it can be difficult to get things running quickly.
How to turn your e-commerce visitors into customers – Are you getting lots of traffic to your e-commerce store but not getting sales? This can happen to any website, not just an e-commerce one.
15 small business mistakes to avoid – Starting a small business is an exciting time and it is easy to get carried away in the process. Here are some simple mistakes you can avoid by doing your homework and planning correctly.
Why a sharing economy is great for small businesses – Over the past several years, there has been a steady increase in the rise of what’s now known as a sharing economy. Are you part of this economy? A user or provider or both!
Why your about page needs an overhaul – If you have attracted a new or potential customer to your website, statistics show that more than 50% will go to your about page. With this knowledge, if your about page is not done right you could be missing out on converting this visitor into a customer.
What is digital marketing for micro business – If you are in business you need to have a plan for your digital marketing. You may have a clearly defined digital marketing strategy or you may be reading this and thinking what is digital marketing!