Why advice isn’t as good as it used to be – It seems that we are in an era when advice is everywhere! There is always something or someone popping up to deliver the latest advice.
Ideal Clients for your Business – Do you know who your ideal client is? This is relevant for all types of businesses and every business should know what their ideal client looks like and also how you manage them.
Doing referrals the right way – It is important to be building relationships with your customers – they are the people who will refer other people to your business. Listen to your customers and ensure that you let them know how well you understand their needs.
Doing Email the Right Way – So you are just getting started or perhaps you have been in business for a while. Email addresses are tricky, but you know it always looks more professional to have one that matches your domain name.
Do you have Imposter Syndrome – This syndrome can lead to you have feelings of not being good enough for the job and someone will find out. Perhaps you feel like a fraud who is going to be caught, you are not a fraud you just feel like one.
How to Sell more with Value Propositions – It is important to understand that your small business tagline or slogan is not your value proposition. Your tagline is merely a way to identify your business and to help people to remember your business.
Newsletters that Work – Do you send out newsletters regularly and does anyone actually read them? Here are some tips for you to get results. Doing your newsletter well can be hard but with a little practice it can be beneficial for you and your business.
Neuroscience in Small Business – When you think about your business and the appearance of your business in public, what emotions are you trying to evoke? Knowing your ideal clients is key, then understanding how their brains are going to work is the next part.
Reset your Marketing Strategy – Getting in front of your ideal clients doesn’t happen overnight. You have to get your business out there and do a lot of work.
Gain Maximum exposure for your small business – One of the most common complaints from small business owners is that they struggle to gain enough exposure. So how do you gain maximum exposure for your small business?