Content Marketing for Small Business
Chances are you are already doing content marketing without even realising it! How well are you doing it though?
Google tells me that Content Marketing is:
The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
This blog will aim to expand on this a little further and help you to look at the key areas to develop a strategy for your content marketing.
So first things first – Who is your target audience or ideal client!
Yes I am asking you again, as my clients know; this is the basis of everything we talk about together. – Do you know who your ideal client is, and are you able to clearly define them and visualise them?
Start by creating a profile of your ideal client that is as clear and conscience as it can possibly be. This will make all of your marketing efforts so much easier. Your ideal client is the client who brings you the majority of your business or around 80% of your sales. Cut pictures out of a magazine if you need to, so that you have a visual representation.
Relevant and Valuable Content
By thinking about your service or product you can then create or have created for you relevant and valuable content targeted to your ideal client. This content is not meant to give everything away that you offer it is just mean to show off your skills or knowledge as the professional that you are. This content can be the content within your site, blogs, social media, brochures and more.
Attract – Acquire – Engage
Following your content creation, there are 3 things you need to do with your ideal clients.
Ensure the content you are creating attracts them to want to do business with you?
Once they are attracted how do you acquire or convert them to purchase.
Lastly how do you keep them engaged so they do business with you long term?
Profitable Customer Action
Regardless of the action that your content induces you want it to create a profitable action. So think about the process and ensure that you are inspiring people or businesses to interact in a way that is ultimately profitable for your business.
In finishing this blog it is vital that you know small business success is through hard work. My clients all know that if they put in the work required, they will achieve the results they are looking for. Small business is hard work but the rewards are boundless.
If you would like to learn more about how you can achieve wonderful results with your small business, contact Kelly today.
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