Gaining exposure for your Business
In your small business you need to be constantly looking for ways to expose your business to potential clients. Yes there are the usual ways, like having a great website, professional business cards and perhaps some brochures.
Depending on the type clients you have, this will influence the types of exposure that you are looking for. If you are unable to clearly define your ideal client then you need to have a Sassy Brainstorming Session as soon as possible.
Here are just a few things that you should be looking at:
Constantly be on the lookout for new ways to network with other like-minded small business owners.
PR in the media
Look at delivering a unique story to media publications, it must be unique and something the readers will enjoy.
This must be ongoing, take the time to review what you are doing now and ensure that you are on the right platforms. The right platforms are the ones that your ideal clients are also using. If you need help with this, My Sassy Business can do just that. Also have a look at the downloadable workbook “Expose yourself on Social Media“.
Could a simple straightforward brochure help to expose your business further?
If you have an office, store front or shop your signage should be done by a professional sign maker and installer. I recommend www.wattlesigns.com.au
You can get anything from a simple rear window decal right through to an entire car wrap of your business information. Again a signage professional can help you with this.
Make sure these are on a high quality card with enough details so that people know who you are, what you do and where they can find you.
It goes without saying that if you are trying to run a business without a professional website then you are not only crazy but you are missing out. Almost every potential client will want to have a curious look at your website before they do business with you. I recommend www.pixelfish.com.au for this.
The exposure you can gain by people giving your details out to potential clients is number 1. Teach people how they can refer business to you. Ask people to refer business to you and ensure they know you are looking for more business.
This is the type of marketing that is very unique and not likely to have been done before. Coming up with a quirky idea that will get people interested in your business is gorilla marketing.
Now what are you going to do to gain more exposure for your small business today?
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