Marketing in 2016

Ok, so now that we are in a New Year, what are you going to do so that you get better results than you ever have before?

If you are not doing enough marketing or the marketing that you have been doing is not achieving the results you would like – keep reading. You Marketing in 2016 can and should improve.

Consistency

Now this is something I always say, so if you are not being consistent in your marketing efforts, you will not get the consistent results you are looking for.

You must chose a schedule and never do less, plus try to do more.

Don’t make the mistake of stopping when you are busy.

Mobile responsive

You MUST have a mobile responsive website as mobile searches will dominate desktop computer searches in 2016 and beyond.

Google has already been penalizing websites which are not mobile responsive. Test your site by Google

All your marketing efforts will be hindered if your website is not mobile responsive in 2016 and beyond.

Remember that the usage of wearable technology like smart watches is increasing at a rapid pace.

You will be missing out on both new and existing client sales if your site is not mobile responsive.

Video is getting huge

More and more marketing and advertising will be via video. Are you using video already?

Make sure you consider using video for your advertising in 2016 and beyond.

According to Forbes, 80% of all Internet traffic will be video by 2019.

Are you going to be making videos in 2016? Do your research and make sure they are good quality.

Paid Advertising

You need to budget for some paid advertising; it is always increasing in cost so get started so you get to know what works. There are many options available and not all of them are going to break the bank. Contact Kelly if you need help.

Social Media

All types of social media are search engines too. Make sure you pick the one or ones that your ideal clients are using and be there consistently.

get social media savvy

Outsourcing Marketing

Increasing small business will realize the value in outsourcing part or all of their marketing.

For example: you look after the bulk of your marketing but you don’t want to look after Facebook – Outsource it! Or you look after all your marketing but don’t know anything about SEO – Outsource it!

More choice

More than before the competition is going and if you are going to stay ahead of the game you must be marketing well.

Consumers can easily shop around so by marketing well you have more chance of showing up in the results.

In conclusion, you must be marketing your business in 2016 and beyond if you want to get new clients and keep your existing ones.

At the start of a New Year, it is always the best time to make new plans and set some intentions for what you are going to achieve.

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