Reset your Marketing Strategy
Attention Business Owners – Now is the time to reset your strategy!
Getting in front of your ideal clients doesn’t happen overnight. You have to get your business out there and do a lot of work.
There is no reality in the “I make $10,000 per week in my sleep – all by doing this one thing”.
Remember that it makes no difference if your business is selling B2C or B2B you are still dealing with people. Your marketing strategy should be all about bringing people into your business and progressing them towards doing business with you.
There are 5 stages
1 – Strangers – These are the people that have never heard of you before.
2 – Visitors – These are the people who come across your business.
3 – Leads – These are the people who consider doing business with you.
4 – Customers – These are the people who have done business with you.
5 – Raving Fans – These are the people who will pass on your details to others.
In between these stages is the work that you are doing as part of your marketing to get people through the stages.
What work do you need to do?
Well, you need to have various marketing practices at each of these stages to drive your clients forward. These practices should also work to drive people away if they are not going to be a good fit for your business.
- Search engine Optimisation
- Consistent Blogging
- Social Media Channels
- Calls to Action
- Landing Pages
- Contact Page
- Detailed CRM
- Consistent Emails
- Direction to Purchase
- Flow throughout marketing funnel
- Smart content delivery
- Social conversation
- Prompt email/phone response
- Delighted customers that now refer you business and know how to refer you business.
Naturally, we can help you create a plan that works for your business, we can help you to implement these strategies or we can do it for you. Contact My Sassy Business today to discuss your Small Business goals and we can let you know how we can help to ensure that you achieve those goals.