Should I outsource my Google Ads management?
It is important to realise that there is no one size fits all approach.
Some businesses have the time and bandwidth to look after their Google Ads management themselves and they are happy with their results. Other businesses see that their time is better spent focussing on what they do best and leaving aspects like advertising and marketing to the professionals in that field.
It may be suitable for your business to keep some marketing in house and to outsource some or you may decide to outsource the whole lot. You have to decide what is going to work for your business!
When it comes to choosing who is going to create and manage your Google ads, relinquishing control can be tricky. Here are some tips so that you can choose the right professional to collaborate with for your Google Ads management.
Tips for you to decide – Should I outsource my Google Ads management
Tip 1 – The right collaborator
I choose the word collaborator because you should be choosing someone that is going to collaborate with you to achieve your goals.
You don’t want someone who has their own agenda and it is vital that your Google Ads are targeting the areas of your business that produce revenue.
- Ask about the types of businesses they typically work with
- Find out who will be looking after your business
- Ask how quickly they tend to respond to emails/calls
- Find out how often they work on your ad account
Tip 2 – What are you paying for
Typically when you outsource your Google Ads management you will have
- Set up costs to create the ads
- Monthly management costs to continue optimising the ads
Note – The cost per click should be paid directly by your credit card attached to the Google Ads account. This way you know the direct cost of your advertising.
Tip 3 – Reporting
What types of reporting will be provided?
If someone is telling you that each month you will receive a lengthy 5 to 20-page report – is this really necessary! For a small business, I would say not.
Are you a fortune 500 company that has time to analyse each graph or are you busy being a small business owner?
You just need a fairly basic rundown that shows you a clear snapshot of what has worked over the last month. The raw and relevant data is essential, plus any recommendations that may need to be shared.
Tip 4 – Better performance
Typically you will achieve better results by outsourcing your Google Ads management. Lower cost per click, better results, ongoing optimisation and more can all be achieved.
Remember that your chosen professional has this expertise whereas your business is your expertise.
By outsourcing, you will have the time you need to focus on the core of your business and look after any new business generated by your advertising.
Tip 5 – Large agency or small business
Look back to tip number one. Choose someone who aligns with you and your goals.
Just because you choose a large agency you are not guaranteed results. Unfortunately, there are no guarantees. All anyone can do is position your business in the best light that will have it placed to receive clicks from your ideal clients.
It will definitely cost more to have a large agency, you won’t always speak to the same person and your small business may get a little lost among much larger businesses.
So when you are deciding on a large agency or a small business make sure you choose the one that aligns with you and your business. Be cautious to not be swept up in sales speak as you won’t be working with the salesperson from the agency in the future.
Tip 6 – Patience
While paid ads do start running straight away and conversions begin, they also go through a learning curve. The AI (artificial intelligence) of Google Ads is continuously learning and your Google Ads professional is continuously optimising your account.
Commit to running your ads for several months as a minimum and then reassess. They should be working well at the 3-month mark and getting you the right results.
Who is Google Ads for
In a recent blog, I wrote about why you need PPC. In this blog, I also mentioned that it is not for every business. Not every business is suitable or will get the results they want or need.
If you are considering Google Ads for your business or you have Google Ads already and would like to outsource it to a professional – contact Kelly @ My Sassy Business.
Here are just some of the industries that we work and have worked with:
- Allied health professionals
- Trades businesses
- Legal Professionals