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Are you smartphone optimised

When did you last check your mobile phone?

Perhaps you are reading this blog on your mobile device right now.

There is no doubt that we are all addicted to our smartphones. Is it the first thing you look at and touch each day. Or is it the last thing you look at and touch each night. Perhaps it is both…

When you view your website on your smartphone, how does it work for you? Remember that if you don’t like it, your visitors may not like it either. This can be particularly true for eCommerce stores, take note that not everyone wants to use or has a desktop. Make sure that your website still looks great and works well on smart devices.

Smartphone optimisation is all about being crawlable (by Google) usable and findable (by your ideal clients).

What is smartphone optimisation

If you consider that the vast majority of people are on their phones, what does your business look like on a mobile device!

According to Google – People who have a negative mobile experience are 62% less likely to purchase from that business in the future.

Smartphone optimisation is ensuring that visitors to your website get a great experience. This is ensuring you have a mobile responsive website which is a Google ranking factor. From mid-2019 non-mobile responsive websites will rank lower than ones that are mobile responsive.

Beyond the look, you need to ensure that your content is answering your visitor’s questions in a timely manner. No one wants to endlessly scroll a website to find answers, leave the endless scrolling to social media.

Google has a mobile version of its Google bot which will crawl your website and decide how to rank your website with its mobile-first indexing.

SEO – Search Engine Optimisation

SEO is the work on both the front end and back end of your website to help it to rank better in the organic search results of Google and other search engines. However, it works in conjunction with a great website so you need to start with that first.

You may be curious as to how your website is ranking in the search results. It is Google’s aim to ensure that there are no simple answers here.

The results for your website and search terms are always different and constantly changing. For the same search query, your results will be different on different devices. The results will be different in various locations and it will vary based on the search history on that device.

This is why you should never search your own business as you may adversely affect the results due to you only looking and not clicking. Instead, use Google Analytics to see what your traffic is doing.

If you are outsourcing your SEO your provider will be working on both the desktop and mobile versions of your website. It is constant work on your SEO that helps your business to appear in the search results when people are searching for what you have on offer. 

Note that Google openly prefers mobile responsive technology websites – What does your website have?

Local optimisation

Have you ever searched for something locally or typed near me as part of your search? Local optimisation is another importation aspect of smartphone optimisation. 

  • Ensure you are in local directories
  • Sign up and verify your Google My Business listing, don’t forget to add photos
  • Write content that is relevant to your local audience
  • Have correct up to date details on your contact page
  • Share reviews
  • Answer the questions that your local audience may have

If you need help with SEO or smartphone optimisation mentioned above, please contact Kelly @ My Sassy Business

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