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How can social media help your SEO

If you are slow to the social media party then your marketing strategy is going to be missing an opportunity for exposure. It is the kind of exposure that could help your business to appear in the Google results when your ideal clients are searching. 

Social media and its popularity continue to grow and chances are that this is not going to change any time soon.

What may change is how we use it and the platforms we choose to use.

Google and other search engines can’t ignore social media as there are too many users of it and it is far too big. Perhaps you have you seen recent tweets popping up in the Google search results? Or perhaps the Facebook page for a business you are looking for!

Have a look when you next search Google and see if there are any social media pages in the results

SEO

Search engine optimisation is all about getting found online by your ideal clients. Remember that the term ‘online’ is wide-reaching so you may be found on Google, a social media site, or an online directory etc.

When Google or any other search engine delivers results it delivers what it deems to be the most relevant to the searcher. So if your business is active across many platforms and directories plus people are engaging, you are relevant!

With more relevant information online for your business, you have the potential to claim the top spots in the search results and your competitors are pushed further down. Simply, you are now increasing the chance that people will click through to your business.

Ideal clients want to find you

People utilise places like Google and social media to find what they are looking for. Think about yourself, where do you go when you are looking for something, information, products and more. To do this search you may complete a direct search on Google or it may be something they notice through their friends on social media or hashtag searches via social media. Therefore, your focus as a business should be ensuring that you are sharing enough brand awareness so that you can further your reach. Social media is the perfect platform to help with this.

Your website

Make sure that when you share your website to social media and relevant image posts with your domain. This can be a simple matter of checking the back end of your website to see what has been set up.

Have an SEO professional managing your website and ensuring that it is constantly being worked on to improve your results.

Popular social media sites

  • Facebook
  • Instagram
  • Linkedin
  • Pinterest
  • Twitter

Social media trends

Metrics – The metrics are changing with people not as likely to like and comment. However, they are still seeing your posts.

Communities – Many brands are building groups for their followers

Paid ads – dynamic ads are showing up more and more. If paid ads are not part of your strategy you will be left behind.

Influencers are screened – People are sceptical of fake influencers and avoiding ones that do not have active communities.

Stories – Stories continue to grow and interactive stories are a great way to engage

Video – Still growing and still powerful for many

User content – Sharing your followers use of your products is growing more and more

Review – Make sure you are targeting the platforms that your ideal clients are on

Conclusion

There is no doubt that using social media well can affect the potential of your business being found by your ideal clients. By ignoring platforms that your ideal clients are using is going to be detrimental to your business and its online exposure. 

Love it or hate it social media is here to stay so your best option may be to outsource it so that you can focus on your business and leave the regular posts to someone else.

Do you need help with your social media and/or your SEO? Contact Kelly at My Sassy Business.

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