How to make Google love your Website

This can be asked in one simple question but not answered as a simple answer. In this blog we aim to help you help you to help your website be better than it was before reading this. If Google loves your website then your customers/clients can find you that much easier. Also have a look at our recent blog “How to market your business on a budget”.

Do you have a High Quality Website?

This is a question I don’t think many people ask themselves, or have someone review their site and ask the questions below. Usually the question is, how do I get a cheap website or free website or I only want to spend a small amount.

In reality this is crazy!

Your website is your office, your storefront, your window to the world. How can you create this high quality window to the world on a tiny budget? Often the first thing that people see in regard to your business is your website.

Quality not Quantity

Now I am not saying that you have to spend tens of thousands of dollars either. You can gain an affordable high quality website at a reasonable price but expect that price to be $2000 to $3000 for high quality. We recommend Pixel Fish as a great example of a high quality website producing company.

It is not about the amount of pages or the amount of words you can fit, it is all about QUALITY.

[Tweet “What makes a high quality website?”]

This is the official Google Webmaster list of questions you need to ask about your website.

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognised authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognise this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

This is the official word as written by Google so you can ignore at your own peril.

You must also realise that link farms, keyword stuffing and other “Black Hat” techniques are going to get your site penalised by Google and this is the last thing you want.

Google Algorithms in brief

Panda – Low quality sites, lowered in the rankings as the result

Penguin – “Black Hat” techniques, sites lowered or blocked by Google

Hummingbird – Quality content recognised by Google, higher rankings as a result.

[Tweet “Google loves quality”]

This is by no means a full description of the updates but more of a quick glimpse into what they mean in a far less confusing way.

In concluding, if you are producing a high quality easy to use website for your business then it is more likely to rank better in the long term. This is the Google message; they have worked out and continue to work out that its users want this type of response when they ask Google a question.

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