The cost of SEO

SEO or Search Engine Optimisation is essential if you are going to get found online in 2018 and beyond. SEO can boost your website traffic which then gives you the opportunity to convert those people into clients having a professional website is just another aspect of SEO.

Search engine optimisation is the optimisation of your website so that you appear in the search results of your ideal clients. While this explanation sounds simple, SEO is not simple and it is something that needs to be constantly worked on.

The process of search engine optimisation includes any number of methods and strategies to gain results. These strategies are bespoke for every business and constantly refined to align with any algorithm updates. Ideally, any SEO work that is offered is completed in-house locally rather than outsourced and it uses Google best practice.

Determining the budget

It can be difficult to determine how much you should spend on SEO services and it is important that you compare apples with apples. SEO is an ongoing marketing strategy, so you need to budget for it long-term to keep you ranking higher in the search results.

Every business that offers SEO with be priced somewhat differently. For example, you may be looking at anything from $300 per month to $10,000 per month or more when you include other services.

If you have a small business website (not e-commerce) then you can budget from $300 to $700 per month.

E-commerce brings the costs considerably higher as the number of products makes a big difference to the work involved ongoing. You may need to budget $500 to $2000 per month depending on the product numbers on your e-commerce website.

Think about the goals you have for your business and market accordingly. Just because you have a website does not mean that people will find you online, the competition is too high.

What are the costs

There is no industry standard when it comes to SEO pricing. Every business that offers SEO will charge what they choose to. Also, there is no one size fits all approach, while packages are the standard way to offer SEO, every business is different and should be treated accordingly.

What are the options

The interesting thing with SEO is that there are many aspects to it. It is not just one thing and all the items listed below can work together to give you amazing results long term for your business.

  • Organic SEO – Here you will pay a price on a monthly retainer for organic SEO work within your website. From $300 per month
  • SEO Blog writing – Generally around $0.50 per word
  • Adwords management – From $250 per month
  • Social Media set up – From $400
  • Social Media Management – From $275 per month
  • Paid Social Advertising – From $10 per day
  • Email Marketing – From $250 per campaign
  • Graphic Design – Quoted
  • Logo and Branding – Quoted
  • Website content revision – Quoted
  • New website – Quoted
  • SEO Copywriting – Quoted
  • Anything else, just ask

Can you afford not to spend money on SEO? Contact My Sassy Business for a quote that matches your needs today.

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