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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
Why your homepage doesn’t convert – If you take the time to look through your website analytics you will see that your homepage gets the bulk of your traffic. Generally, the first page anyone sees is going to be your homepage and this is going to either make or break your website conversions.
15 small business mistakes to avoid – Starting a small business is an exciting time and it is easy to get carried away in the process. Here are some simple mistakes you can avoid by doing your homework and planning correctly.
A social media strategy is the secret ingredient – Learn how to create a strategy that focusses on the right strategies for your business. Social media is here to stay and it continues to grow everyday so there is no time like the present to get consistent with your social media strategy.
Do you need to contact an SEO company – Search Engine Optimisation (SEO) works to help your website appear in the search results of your ideal clients. So when your ideal clients are searching online for what you offer you have an increased chance of being found by them.
Why a sharing economy is great for small businesses – Over the past several years, there has been a steady increase in the rise of what’s now known as a sharing economy. Are you part of this economy? A user or provider or both!
Why your about page needs an overhaul – If you have attracted a new or potential customer to your website, statistics show that more than 50% will go to your about page. With this knowledge, if your about page is not done right you could be missing out on converting this visitor into a customer.
Why you need Google My Business – Google My Business (GMB) is a free tool from Google which is easy to use and helps to manage your online presence in Google. It helps with your appearance in both Google Search and Google Maps and gives you the appearance that you may have seen for other businesses when you have done a Google Search.
What is conversion rate optimisation – Conversion rate optimisation or CRO is to increase the number of visitors to your website that takes action. Do you need help improving your conversion rate?
What is digital marketing for micro business – If you are in business you need to have a plan for your digital marketing. You may have a clearly defined digital marketing strategy or you may be reading this and thinking what is digital marketing!
What are you doing with your Social Media – Just as with everything else social media is constantly growing and changing in the way we use it and the way we need to use it. Algorithm changes, hashtags, new features and general glitches in the systems every day.
Why there isn’t just one marketing funnel – Are you trying to have a singular functioning marketing funnel for your small business? This is the idea that you have heard it is what you think you should be doing. However, people today are no longer following a straight path from the awareness of your business through to purchase.
What is local online B2B marketing – B2B or B2C you can both benefit from local marketing and currently, there may be many opportunities that you are missing out on. Is your website performing at it’s best?
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