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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
Social Media Marketing Trends for 2021 and beyond – What are you going to be doing on Social Media for your business? Love it or hate it social media has a lot to offer and its features and benefits are growing.
Digital marketing predictions for 2021 and beyond – There is no time to rest as you risk being left behind and ultimately a casualty if you do not respond to the current climate. 2020 has given the world, as a whole, many challenges which have forced us to change, evolve and grow. 2021 and beyond is going to continue to challenge us in new ways and we as business owners need to ensure that we continue to evolve.
Tips to keep your website secure – WordPress remains the number one platform used and it is also the number one for targeted attacks. WordPress as a platform is incredibly secure when it is up to date however, a lot of people don’t do this and it leaves their websites vulnerable.
Is it time for a social media assessment – Having a plan for your social media also should include regularly reviewing your social efforts! Social media, just like your business evolves over time and you need to ensure that everything is up to date.
How much should I spend on marketing – your budget should always be a consideration of your gross revenue. As every business is different and has different goals the budget will always be different.
What is digital marketing – Digital marketing tends to cover both marketing and advertising. How are people finding your business? What digital marketing tools are you using to ensure that your business is being found?
Google Ads are for small business – Google Ads are not just for big business with a massive budget. Businesses of all sizes from micro-business upwards can take advantage to be on page one with Google Ads.
Tips for a successful small business – Running a successful business takes many different skills and patience. It is going to take time to be successful and sustain this success. You need commitment and a willingness to keep evolving and learning as you grow.
Micro Business vs Small Business – As more and more people delve into the world of being self-employed we can look at the different ways there are to classify ourselves as business owners.
Do you own your online property – There are many different ways that you can be online as a business owner. Having your own website may not be the first thing that you consider doing.
Social media marketing vs. content marketing – While these are two different types of marketing, one compliments the other. They should be part of your marketing strategy alongside SEO and paid advertising.
Local SEO for Australian business – Shopping local has become very important. Not just for consumers but also for businesses. In Australia, many people are aiming to choose their local businesses to keep them in business.