Small Business Marketing & Advice BlogLatest News
Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every week, subscribe to the Small Business Marketing & Advice Blog.
Why you need PPC – Utilising PPC for your small business you can generate leads, sales, website visitors and more. This makes it a very worthwhile investment for most businesses.
Is a high bounce rate bad – It depends. If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad.
Triggers to boost your sales – As a business owner, you want to trigger people to do business with you. This may be something like subscribing to your blog or purchasing an item/service from you.
How to combat shopping cart abandonment – Have you ever been on a website, added to cart and then decided not to by? What were the reasons you choose to abandon the cart?
Are you bamboozled with marketing jargon – Don’t let anyone try to bamboozle you. Make sure you ask the questions and get everything explained so that you have a clear understanding. Some unscrupulous people try to bamboozle you with marketing jargon on purpose – don’t let them.
6 marketing tools no business should be without – While there are countless tools to help with marketing your business here are my top 6. These are the ones I personally use and am more than happy to recommend.
A Facebook Business page in 8 simple steps – Love Facebook, hate Facebook or if you sit somewhere in-between it remains the largest social network. Being the largest with the highest number of active users you would be wise to ensure your business has an awesome page.
Email newsletters are hot property – Yes, you heard me correct, email newsletters are hot property! However, if your email newsletter is like an old dinosaur it is time to add a little sparkle to that t-rex. Almost everyone has at least one email address (some of us have many more). Email offers a direct line of communication from a business to its followers/subscribers and ideal clients/subscribers.
Where is all the social media engagement – Are you worried about your social media engagement? What are you doing to improve things? Are you one of the many business owners that are simply not sharing enough?
Product descriptions will boost your SEO – Are you selling a product online? This can be easier said than done. SEO is just one of the many things that you need to be thinking about.
Digital traffic to your business is a long game – One of the key principals of digital marketing is TRAFFIC. Traffic to and from your website. This ‘traffic’ will find your website in various ways. These various ways can be grouped into organic traffic and paid traffic.
Do you have an integrated marketing plan – Integrated marketing is about creating a seamless experience for your ideal clients to interact with your business. It should work to integrate all aspects of your marketing to work together and be consistent in the delivery of your marketing.