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Small Business Advice Blog

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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.

Email newsletters are hot property

Email newsletters are hot property

Email newsletters are hot property – Yes, you heard me correct, email newsletters are hot property! However, if your email newsletter is like an old dinosaur it is time to add a little sparkle to that t-rex. Almost everyone has at least one email address (some of us have many more). Email offers a direct line of communication from a business to its followers/subscribers and ideal clients/subscribers. 

Where is all the social media engagement

Where is all the social media engagement

Where is all the social media engagement – Are you worried about your social media engagement? What are you doing to improve things? Are you one of the many business owners that are simply not sharing enough?

Product descriptions will boost your SEO

Product descriptions will boost your SEO

Product descriptions will boost your SEO – Are you selling a product online? This can be easier said than done. SEO is just one of the many things that you need to be thinking about.

Digital traffic to your business is a long game

Digital traffic to your business is a long game

Digital traffic to your business is a long game – One of the key principals of digital marketing is TRAFFIC. Traffic to and from your website. This ‘traffic’ will find your website in various ways. These various ways can be grouped into organic traffic and paid traffic. 

Do you have an integrated marketing plan

Do you have an integrated marketing plan

Do you have an integrated marketing plan – Integrated marketing is about creating a seamless experience for your ideal clients to interact with your business. It should work to integrate all aspects of your marketing to work together and be consistent in the delivery of your marketing. 

15 Instagram tips for business

15 Instagram tips for business

15 Instagram tips for business – Instagram has over 10million users in Australia and over 1 billion worldwide. As an Australian business, can you afford to not be using Instagram to its and your businesses full potential? Are you selling worldwide – The United States has the largest number of Instagram users 140million followed by India 120million, according to Statista.

Email Marketing predictions for 2021 and beyond

Email Marketing predictions for 2021 and beyond

Email Marketing predictions for 2021 and beyond – There is no time like today to get started or to revamp your email marketing. If you are implementing an integrated marketing plan email marketing is one aspect you cannot ignore. 

Digital marketing predictions for 2021 and beyond

Digital marketing predictions for 2021 and beyond

Digital marketing predictions for 2021 and beyond – There is no time to rest as you risk being left behind and ultimately a casualty if you do not respond to the current climate. 2020 has given the world, as a whole, many challenges which have forced us to change, evolve and grow. 2021 and beyond is going to continue to challenge us in new ways and we as business owners need to ensure that we continue to evolve.

Tips to keep your website secure

Tips to keep your website secure

Tips to keep your website secure – WordPress remains the number one platform used and it is also the number one for targeted attacks. WordPress as a platform is incredibly secure when it is up to date however, a lot of people don’t do this and it leaves their websites vulnerable. 

Is it time for a social media assessment

Is it time for a social media assessment

Is it time for a social media assessment – Having a plan for your social media also should include regularly reviewing your social efforts! Social media, just like your business evolves over time and you need to ensure that everything is up to date.

How much should I spend on marketing

How much should I spend on marketing

How much should I spend on marketing – your budget should always be a consideration of your gross revenue. As every business is different and has different goals the budget will always be different. 

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