Small Business Advice BlogLatest News
Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
Mobile has changed SEO – Mobile technology has given us control and power like never before. If something doesn’t meet our needs we simply move onto the next thing until we find what we are looking for.
Create Content to Generate Leads – You have content all through your website – when did you last review and update this content to ensure that your message was strong? You may send newsletters, emails, brochures, business cards and more. How long ago was this content produced and is it still relevant?
Why advice isn’t as good as it used to be – It seems that we are in an era when advice is everywhere! There is always something or someone popping up to deliver the latest advice.
Ideal Clients for your Business – Do you know who your ideal client is? This is relevant for all types of businesses and every business should know what their ideal client looks like and also how you manage them.
Why negative reviews will make you question everything – Have you ever received a negative review from a non-genuine customer? In other words, perhaps it was a fake account or the name used was not someone that you have ever done business with. Perhaps you have received a negative review from an actual customer – this may have been deserved or it may have been undeserved!
SEO is NOT about ranking higher It is time to forget everything you thought you thought you knew about SEO. You need to ignore the emails and phone calls that you get. You know the ones, guaranteeing they can get you to rank on page one! Even if they can get you to...
Doing referrals the right way – It is important to be building relationships with your customers – they are the people who will refer other people to your business. Listen to your customers and ensure that you let them know how well you understand their needs.
Marketing with a Social Media Influencer – Social Media influencers are everywhere and marketing through those influencers is incredibly popular. It can be a great way to reach an audience with even American Presidents asking YouTube Influencers to come to the White House in recent years.
Doing Email the Right Way – So you are just getting started or perhaps you have been in business for a while. Email addresses are tricky, but you know it always looks more professional to have one that matches your domain name.
Do you have Social Media KPI’s – Do you have social media KPI’s that you track and follow or do you just post something and hope for the best? Then complain that social media takes up too much time and you just don’t see the results!
Do you have Imposter Syndrome – This syndrome can lead to you have feelings of not being good enough for the job and someone will find out. Perhaps you feel like a fraud who is going to be caught, you are not a fraud you just feel like one.
7 Common Marketing Mistakes – One of the most common questions I am asked is how you can effectively market your business and get the results you need. While this is different for every business, in this blog I will show you the mistakes you can avoid today.