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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
Showing your prices online – Assuming you have a great pricing strategy you should have no problem sharing it with your audience and anyone else who stops by your website.
How voice search drives local business – If you are in business, surely you want your business to be one of the ones to show up in the results of someone’s search. The question is how do you do that?
How to improve your website conversions – Are you getting traffic to your website but they are not converting into sales? Many times we work very hard on getting people to our websites but our websites are not set up for conversions.
Don’t fail with Social Media – Love it or hate it social media continues to grow. If you are still not embracing it as a tool in your business you are seriously missing out on its potential. 3 in 5 small to medium businesses gain new customers through social media.
Content marketing isn’t dead – Remember that people are searching online via their computer or mobile device for the answers they need! How is your business going to be found by the people looking for what you have on offer?
Tips for staying secure online – We are always surprised when we see others get scammed but it is incredibly easy to get caught out. Many of us think ‘this wouldn’t happen to me’ but the scammers are smart and they know how to manipulate so you need to always be aware. If you are unsure just say no!
Google is 20 years old – It will over the next 20 years continue to change how we search online. Google remains focussed on the USER and providing you with the answers you are looking for. They want to you get the highest quality information as quickly as possible and this will continue.
Social Media know how – How is your Social Media know how? I don’t just mean what you know but if you outsource it, what do they know? If you are not managing your social media accounts yourself you need someone who understands your business.
What is the lifetime value of your customer – There are various methods to acquire a new customer and some will cost more than others. You want to choose several methods that convert your prospects into clients quickly. Plus you also want to choose several so that you are covering many areas of marketing.
Are your SEO tactics out of date – There are MANY SEO providers and many business owners who do SEO themselves, still using old-fashioned and out of date tactics.
How to avoid bad debts – If you do not have terms IN WRITING and agreed to PRIOR to the debt being incurred then you have no terms at all. Simply sending an invoice with your terms written on it is not good enough, the debt has already been incurred so at this point it is already too late.