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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
Email Database Success – It goes without saying that the number 1 thing you need to begin your email marketing strategy is an email list. However, it is not always the easiest thing to do! People are often cautious about who they hand over their email to.
What is happening to your content – So you have decided that you will be writing a blog for your business or perhaps you have outsourced this. Either way, you are going to be producing amazing content on a regular basis. How are your readers going to find you?
SEO Basics for Everyone – It is important to remember that you don’t create a website for yourself, your business – You create a website so that you can express the benefits of what you offer.
Small Business or Startup – Either way, it will be a rollercoaster of emotions and maybe a success or failure and you may have no money or you may have enough money. The founder or small business owner is generally fairly bright and a little bit of a risk taker.
What is Social Commerce – If you are selling products you will have e-commerce website (online store) so that people can buy from you. Ideally, you will want your customers to go to your website and purchase what you have. You will have a great mobile responsive website with the latest look and feel, designed to hopefully convert customers quickly to buying.
3 Problems with Email Marketing – Regardless of the type of business you have email marketing can work for you. The problem is so often, email marketing is done in an uninspiring way.
Mobile has changed SEO – Mobile technology has given us control and power like never before. If something doesn’t meet our needs we simply move onto the next thing until we find what we are looking for.
Create Content to Generate Leads – You have content all through your website – when did you last review and update this content to ensure that your message was strong? You may send newsletters, emails, brochures, business cards and more. How long ago was this content produced and is it still relevant?
Why advice isn’t as good as it used to be – It seems that we are in an era when advice is everywhere! There is always something or someone popping up to deliver the latest advice.
Ideal Clients for your Business – Do you know who your ideal client is? This is relevant for all types of businesses and every business should know what their ideal client looks like and also how you manage them.
Why negative reviews will make you question everything – Have you ever received a negative review from a non-genuine customer? In other words, perhaps it was a fake account or the name used was not someone that you have ever done business with. Perhaps you have received a negative review from an actual customer – this may have been deserved or it may have been undeserved!
SEO is NOT about ranking higher It is time to forget everything you thought you thought you knew about SEO. You need to ignore the emails and phone calls that you get. You know the ones, guaranteeing they can get you to rank on page one! Even if they can get you to...