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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
Why you need storytelling in your marketing – Storytelling in your marketing makes it far easier for people to relate to you and your business. It helps connect you with your audience and improves your credibility on a subject.
E-commerce Secret Weapon – The feeling of excitement can be dulled pretty quick if the packaging is poor or the excitement can be lifted even further if the packaging is amazing. We also tend to tell someone about great packaging or an unexpected inclusion.
The SEO benefits of blogging – For any business, a blog is a great way to connect with your audience and to help them to engage with your business. The added benefit is that it is also great for SEO and building your online reputation.
6 Tips for Business to Business Marketing – Marketing is often the most difficult thing that a small business has to do. Most small business operators are not marketing professionals and nor do they want to be marketing professionals. Perhaps they have done marketing in the corporate work with big budgets and thinks that it can translate to small business.
Can you leverage your why – Why did you start your business? Wouldn’t it be great if sharing your why could drive people to engage with your products and services? Do you think that your ideal clients would appreciate the story that you have to tell?
Is the smartphone hurting your business – Think about online shopping and how it has hurt the retail storefront. Smartphones are bringing the next wave of damage and not just to retail business.
What the experts say about Instagram – Just like all the social media platforms, there is best practice – grab a cuppa, read through the things you should be doing on Instagram. Yes, this is me (Kelly) writing this blog but you will find many people saying similar things about Instagram. I will cut all the fluff and get straight to the point for you.
Writing or Content Marketing – When you are creating content or having content created for you – Are you writing or are you content marketing? Content is used throughout the sales process to drive potential clients along to the final point of purchase or through the typical sales funnel.
What is SEO friendly hosting – You may think that your hosting and the optimisation of your website for search engines are two completely different things. Unfortunately, this is not the case – Choosing a poor hosting service will impact your search engine optimisation results!
Top tips for Social Media Engagement – Making sure that your posts encourage engagement can be tricky. Here are a few tips to help you improve what you are already doing online and get the engagement that you are looking for.
Email Database Success – It goes without saying that the number 1 thing you need to begin your email marketing strategy is an email list. However, it is not always the easiest thing to do! People are often cautious about who they hand over their email to.
What is happening to your content – So you have decided that you will be writing a blog for your business or perhaps you have outsourced this. Either way, you are going to be producing amazing content on a regular basis. How are your readers going to find you?