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Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every Monday, subscribe to have it delivered straight to your inbox.
How important is your website – Every 2 years you should be completing a revamp or redesign of your website! This is so that you stay up to date with current trends and ensure that your website is modern and user-friendly. It doesn’t have to be a difficult process and a successful redesign takes planning.
Should small business compete with large business – It is important to know that while larger businesses may have more resources, small business also has its advantages. How you use this advantage is even more important.
Is Wordpress really the best choice for you – Sometimes it is just personal choice. There are people who hate Wordpress and prefer Squarespace and Wix. Both Squarespace and Wix are wonderful platforms that have great features and their SEO can also be great.
What is a holistic approach to your small business – I am not talking about a health business or new-age business. I am talking about ALL business types and sizes within the micro to small business sphere.
What is a landing page – A landing page is any page that users arrive on your website. Your home page for example is a landing page. When someone lands on the home page of your website they then can choose to look further through your website.
How to spot a fake social media influencer – While we as consumers are on social media we can easily be swayed by the opinions of people that we enjoy following. It is a great way to learn about new and interesting products that you may not have seen.
Marketing strategies you can steal – More than ever it is vital that you have a marketing strategy for your business. The spend on digital marketing has overtaken traditional ad spend and your business needs to be investing in digital. Make sure that your dollars are spread across several areas so that you maximise your exposure.
Are you sharing your story or your ego – With the explosion of video as a sharing tool, we are seeing an explosion of content. Some of this content is amazing, a lot of this content is terrible and a lot of this content is filled with ego.
What is emotional marketing – How can you use emotion to not only attract an audience but to also encourage them to act? Tapping into emotions which can be good or bad can help you connect with your ideal clients.
Why you need to review your payment terms – In small business, we all have certain ways that we do business. We have procedures to ensure we do our work in a timely manner and we expect payment for this.
How social media affects mental health – Even Facebooks executives have admitted that their platform may pose a risk to users emotional wellbeing. How can you ensure you are staying on top of your social media usage?
Avoid these content marketing mistakes – Content is everywhere and includes videos, images, infographics and simple text. How do you work out what you should be doing for your business and for your clients?