Small Business Advice Blog
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Marketing strategies you can steal
Marketing strategies you can steal – More than ever it is vital that you have a marketing strategy for your business. The spend on digital marketing has overtaken traditional ad spend and your business needs to be investing in digital. Make sure that your dollars are spread across several areas so that you maximise your exposure.
Are you sharing your story or your ego
Are you sharing your story or your ego – With the explosion of video as a sharing tool, we are seeing an explosion of content. Some of this content is amazing, a lot of this content is terrible and a lot of this content is filled with ego.
What is emotional marketing
What is emotional marketing – How can you use emotion to not only attract an audience but to also encourage them to act? Tapping into emotions which can be good or bad can help you connect with your ideal clients.
Why you need to review your payment terms
Why you need to review your payment terms – In small business, we all have certain ways that we do business. We have procedures to ensure we do our work in a timely manner and we expect payment for this.
How social media affects mental health
How social media affects mental health – Even Facebooks executives have admitted that their platform may pose a risk to users emotional wellbeing. How can you ensure you are staying on top of your social media usage?
Avoid these content marketing mistakes
Avoid these content marketing mistakes – Content is everywhere and includes videos, images, infographics and simple text. How do you work out what you should be doing for your business and for your clients?
Is Parkinson’s law threatening your small business
Is Parkinson’s law threatening your small business – If you find that you are so busy all the time but you are still not making money you could be suffering from Parkinson’s Law.
What days should you post on social media
What days should you post on social media – As Social Media continues to grow we are all wondering what the magical time is for us to post. It is this magical time that will maximise engagement, boost reach and hopefully increase our conversions.
Why you need an ideal client profile
Why you need an ideal client profile – Persona or profile – whatever you choose to call it your business needs to have a clear understanding of who wants what you’ve got. And what are the benefits to this individual by choosing what you have on offer?
Avoid these website mistakes
Avoid these website mistakes – Regardless of the platform, you choose for your website here is a list of common mistakes you can avoid. I will focus this blog on Wordpress but these tips can carry across many other platforms.
How to expose your business online
How to expose your business online – With any type of marketing, consistency is key – You need to keep marketing even when you are busy. If you wait until things are quiet it can be difficult to get things running quickly.
Are you an SEO sceptic
Are you an SEO sceptic – What does SEO mean and does it leave you wondering what all this sorcery is? It is the process of constantly improving your website so that both search engines and users of search engines can understand it more easily.
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