Small Business Marketing & Advice BlogLatest News
Blog topics include, Small Business, SEO, Content Marketing and Social Media. New blog published every week, subscribe to the Small Business Marketing & Advice Blog.
Will social media ever die – Social media is not going anywhere. As small business owners, we need to embrace it and use it to our benefit. It can be the perfect tool to grow the online exposure of your business, engage with customers and take your business to the next level. All while remaining in front of your ideal clients.
Misinformation is everywhere – From Google searches to Social Media, News websites and even direct to your email, misinformation and disinformation content is everywhere!
Why you need to outsource your marketing – In many cases, small business is better off choosing to engage a professional to look after their marketing. They give your marketing a fresh perspective that you may not have as you live and breathe your business.
Why you need PPC – Utilising PPC for your small business you can generate leads, sales, website visitors and more. This makes it a very worthwhile investment for most businesses.
Is a high bounce rate bad – It depends. If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad.
Triggers to boost your sales – As a business owner, you want to trigger people to do business with you. This may be something like subscribing to your blog or purchasing an item/service from you.
How to combat shopping cart abandonment – Have you ever been on a website, added to cart and then decided not to by? What were the reasons you choose to abandon the cart?
Are you bamboozled with marketing jargon – Don’t let anyone try to bamboozle you. Make sure you ask the questions and get everything explained so that you have a clear understanding. Some unscrupulous people try to bamboozle you with marketing jargon on purpose – don’t let them.
6 marketing tools no business should be without – While there are countless tools to help with marketing your business here are my top 6. These are the ones I personally use and am more than happy to recommend.
A Facebook Business page in 8 simple steps – Love Facebook, hate Facebook or if you sit somewhere in-between it remains the largest social network. Being the largest with the highest number of active users you would be wise to ensure your business has an awesome page.
Email newsletters are hot property – Yes, you heard me correct, email newsletters are hot property! However, if your email newsletter is like an old dinosaur it is time to add a little sparkle to that t-rex. Almost everyone has at least one email address (some of us have many more). Email offers a direct line of communication from a business to its followers/subscribers and ideal clients/subscribers.
Where is all the social media engagement – Are you worried about your social media engagement? What are you doing to improve things? Are you one of the many business owners that are simply not sharing enough?