80 Online marketing ideas
Marketing for micro and small business is the number one item that everyone struggles with – you are not alone.
Most people have a few ideas that may or may not work but once they are exhausted there is a struggle to come up with new and improved ideas.
This blog aims to give you more ideas than you will ever need to spread the word about your micro or small business.
A business that operates on a very small scale, a solo operator or an operator with no more than 2 employees.
A business that operates with less than 2million turnover (according to the ATO) or less than $15 employees (According to fair work Australia).
Website Online Marketing
- A professional website – Don’t cut costs or DIY your website, unless you are also a web designer. Leave it to the professionals, get a recommendation and go with someone who does beautiful work. Ask if they do the work in-house rather than outsource it to another country – support Australian Business.
- Mobile responsive website – Google, as one of its algorithms, prioritises mobile responsive websites in the search results. If you have a website it needs to be mobile responsive and if you are setting up a website, make sure you ask the question.
- Content relevant website – Whether you are writing the content yourself or getting a copywriter to do it, your content must be relevant to your ideal clients. Remember they don’t want to hear about you, they want to know how you will benefit them.
- Fast loading website – The faster you website loads the more likely people are to take the time to view what you have on offer. You don’t want people going elsewhere because your website didn’t load quickly.
- WordPress Website – WordPress is an amazing platform that the vast majority of websites are built on. It is incredibly Google friendly and easy to use. Make sure to ask your designer what platform they will be using.
- Your Website linked to social media – Have your social media accounts linked directly to your site. This needs to be in two ways, one for people to share your information and two for people to find your social media channels.
- Search engine optimised website – SEO, the mystical beast that it is, makes it easier for you to be found online. Yes, you can do a lot yourself but sometimes it makes better sense to leave it to the professionals.
- Optimise for local – If you are a local business then your website needs to mention the local area that you work in and service. As part of your content conversation, you need to talk about your local area frequently.
- High quality – This speaks for itself and if you have had a professional create your site then this it what you should expect. Don’t forget to purchase high-quality stock images as part of your web design.
- New relevant content – Don’t just create your site and forget about it. You need to create and add relevant new content ongoing.
- Re-Use Content – Your content should be timeless, a blog, for example, can be reused and updated if required.
- Share your content – Make sure you share your content to social media, your database and anywhere else you can to get in front of your ideal clients.
- Offer a free consult – Offering a free consultation, as a taste of your services can be a great way for people to get to know you. Be careful not to give too much away though, you want to give out just enough so that you leave people wanting more. When they come for more you can then charge them.
- Provide a coupon – A coupon for services, % discount etc. are a great way to entice people to purchase.
- Translate to other languages – Are your other clients potentially from non-English speaking backgrounds? Consider offering your website in that language or languages.
Offsite Online Marketing
- Newsletter template – Sending out a newsletter is a great way to stay in touch. Have a template created that shows off your brand and presents a professional image when people open it.
- Email signature – Having an email signature with your logo and business information as standard practice is marketing without even trying. Here you can have links to your website, social media, booking information and more.
- Article publication – As a professional in your industry, you can aim to have articles published in industry-specific publications. This helps with your exposure, backlinks, potential to collaborate and authority online.
- EBook – Increasingly popular, the EBook is a cost-effective way to be published, market yourself and passively generate income from a product people can download.
- Host an online class – Online classes are commonplace and it is a way of reaching clients who are not local to your business.
- Webinar – A webinar can be live and interactive plus it can be recorded so that it can be watched again in the future. Ideally, though you want it to be a limited offer so that the people who pay to participate get value then and there.
- Podcast – The voice only version of a webinar and often done as an interview-style these are also fast becoming the place that people access information. Podcasts can be listened to anywhere and they are distributed through large channels like Itunes.
- Online Sponsorship – Various methods of online sponsorship are available and whichever you choose, you need to ensure that that choice gets you the maximum exposure to you ideal clients. You may sponsor a page, website, blog, local radio etc.
- Vlog – This is the video version of a blog, it may cover one topic or your day or weeklong adventure. Just onto YouTube and see what people are doing! Daily vloggers and more, all with interesting stories to tell plus education covering many topics.
- Video – This can be a way of showing off your business, your talents, products, how-to, and so much more. It can be a way of showing testimonials and interviewing past or potential clients.
- Competitions – Running a competition can be a great way of generating interest in your products or service. Take care though to not just give to the competition followers, you want to attract clients.
- Events – There is various type of events that may suit your business, product launches, seminars, etc.
- Referral networks – Do you have a network of people that you can refer to and they can refer business to you?
- Set up an affiliate programme – Have you thought about well-positioned advertising on your website? Or positioning your business on other people’s websites?
- Cross-promotion – Do you have another business that you can work with and cross-promote both them and yourself and visa verse? For example a graphic designer and a copywriter.
- Constant contact – How often are you in touch with your clients so that you remain top of mind with them? How many ways can you remain in constant contact?
Social Media Marketing
- Review your channels – Are you using the same social media platforms that your ideal clients are using? Are you posting often enough and with the right types of content?
- SEO your channels – Have you optimised your channels so that they help your website to perform well in Google?
- Share your other social media on all channels – Take the opportunity when you are posting to your social media to remind people to follow your other social media too. Have you social media channels on your website, email signature, newsletters, blogs and anywhere else you see fit.
- Participate in promotional Hashtags like #throwbackthursday – Hashtags are a great way to be found by new clients and a new area to share your business where you have the potential of being found.
- Facebook – Facebook remains the number one social media platform. Love it or hate it everyone is using it and it helps with your Google search engine results. You should be posting daily and at the time of day, your ideal clients are online. Make sure you also participate in groups that are relevant to your business.
- Twitter – While Twitter is not suitable for all businesses it remains a highly active platform and a place where business-to-business do very well. There is really no limit to the number of tweets you can do each day.
- LinkedIn – This social media platform can work very well for some and again it is participation and group performance that will help your business.
- Instagram – A hugely popular platform, Instagram is popular with a wide audience and particularly if you have a visual product or service to promote.
- Google My Business – This is important for location-relevant business and a great place to give and receive testimonials for your business. You can share posts just like the other main social media and there are groups to follow and participate in.
- YouTube – Making videos that you can share and that can work to display your business in a new light can generate business. Not to mention there are many running their entire business through YouTube.
- Snapchat – This platform is growing quickly and my recent blog on this topic will give you some further insight.
- Pinterest – Once hugely popular, it still has many benefits and just like any platform you need to use it and evaluate if it is going to work for your business. Sharing images that you can link back to your website may be beneficial, particularly for handmade businesses.
- TikTok – Short, often funny videos which may be a great fit for many small businesses.
- Periscope – Instant live video with instant viewers and responders can be a great way of exposing a new product or service. Remember that Facebook also offers live video so the audience may be more responsive on Facebook
- Online testimonials – Social Media is one of the best ways to give and receive testimonials. Remember that all your testimonials may not be positive so if you do get a negative one, respond to it immediately.
- Share case studies – Case studies are a great way to show how you work. You don’t need to share names and details just the example of how the process worked for you and the client.
- Share hot topics – Trending topics when they are relevant to your business are a great way to be found online.
- Share your sense of humour – Social media is a great way to share a funny meme, funny video etc. make sure though that your sense of humour aligns with your business and your clients’ view of your business.
- Remind people to subscribe – If you send out a newsletter or blog, reminding people to subscribe via your social media posts is a great way to build your database.
- Share samples – Are you unsure about purchasing a new product, ask your social media followers? People love to put their 2 cents in and feel like they are a part of the process, plus you may receive early orders for that product before you have even stocked it.
- Ask for input – Survey’s and topics you may be unsure of can be answers by your audience, again people love to be a part of the process, so allow them to be.
- Respond quickly – You must respond quickly to social media questions. So if you are doing this yourself or you are outsourcing, make sure that answering is a priority.
- Share infographics – Infographics that show the process is a perfect tool for social media and maybe shared by others online.
- Compare your products – Show product comparison to your followers and the benefits of buying from you.
- Compare your services – services when compared, can help people decide the service that they want to choose from you.
- Use paid promotions – Make sure you have a budget for paid marketing on social media. Most platforms are now offering it and Facebook is extremely targeted, with you being able to choose exactly who sees your ads.
Branded Online Marketing
- Stay relevant – Regardless of the type of marketing that you do, it must be relevant to your business and to your ideal clients today.
- Be visual – Good visuals are important as this is most likely what people will see and stop scrolling online for.
- Stay true to your brand – Your brand must shine through in everything that you are doing online. Aim also to brand all your images with your website, logo or social media handle.
- Comment on others – Comment and interact as your business on other posts, this will increase your exposure and show your knowledge.
- Review your online competition – What are others in your industry doing? Note: Don’t spend too much time watching the competition though, focus back to your business.
- Brand everything – Wherever you can stick your business name or logo, stick it! Get in front of your ideal clients so they have no choice but to notice you.
- Ask for business – Sometimes you just have to ask for what you want, don’t be scared just go for it.
- List in local directories – Most local directories are now online, you need to make sure your business and it’s details are correct and up to date in the most relevant ones.
- Claim your listing – Some directories will have listed your business automatically so make sure you claim yours.
- Share your logo – If you have a cool logo that was professionally created, get it out there. I know that McDonald’s is number one in the world for being recognised but do your clients know what your logo is?
- Show how you exceed expectations – Under promise and over deliver, share online the ways that you take your clients expectations and blow them away.
- Share your milestones – Are you celebrating an office move, number of years in business, etc. by sharing these online it can bring your customers closer. Do be careful not to over-share and drive your customers crazy!
- Educate your clients – teach your clients how you benefit them, how your products benefit them.
- Talk to your ideal clients – Speak in a language that your ideal clients understand, use images they relate to and the language they relate to.
- Join online communities – being a part of forums, which are relevant to your business and your ideal clients, is another way to generate interest in what you offer. Example: If you repair drones, participating in their forms and answering questions helps people to see that you are an authority and they may remember you if they need something.
- Answer questions on forums – Answer questions without expectations for business but make sure your business details are part of your signature and online profile.
- Guest blog – By having your writing shared by other websites you have the opportunity to reach more potential clients, gain backlinks to your website and naturally online exposure.
- Support a cause and share – If you support a charity perhaps you can also publicise that charity.
- Be helpful – Help people without expectation but also don’t give everything away for free. A little advice can go a long way.
- Share your value – Show people the value they receive by doing business with you. After all, you are not selling a product or service you are selling the value or benefits of that item.
- Share your benefits – What are the benefits of doing business with you and how can you illustrate that online.
- If you do outdoor marketing – share the images/videos online of your marketing. Signage on vehicles, signage on storefronts, t-shirts, gorilla marketing or any other outdoors marketing/events you have.
- Shout from the rooftops – online or offline you need to shout out loud about your business so that you can be found by your potential clients. Don’t be afraid to tell people what you do and the online world is the perfect platform.
Finally – Small business is changing and the way we do business is very much an online world. How are you evolving and spreading the word about your business within the online community so that your ideal clients can easily find you? My Sassy Business is here to help you with all these points and much more, make an appointment today to see how Kelly can help.
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