Blogging as a business – This statement is an important one!

Have you or someone you know ever uttered the words “I would love to write a blog”?

I can hear you all say “YES” to your computer screens.

There are many different types of blogs and I have written on the My Sassy Business Blog about 18 Ways to Blog like a Superstar. Speaking of the My Sassy Business blog, it is a business blog to keep my followers informed and inspired, this blog is about blogging as a business.


How do you have a blog that is your business and it earns you an income based on what you are writing about and sharing. This is a whole other beast!

In the online media we see very popular and successful blogs who are making a vast amount of income from their blog. So how can you join that list of professionals?

First things first

Who is your competition?

Just simply type into Google top Australian Bloggers or Top fashion Bloggers, Top Beauty Bloggers or whatever industry or niche that you think you would like to write about. See what they are doing and start following them to get some ideas, tips, and inspiration for your blog.

Can you even write?

Now you don’t have to be a linguists PHD but you do have to write in a way that is sensible and easy to understand, but that is also yourself.

Remember that a blog becomes a place people want to look at, learn from and a community builds that loves what you do and share.


If you would like to earn money from your blog – How are you going to do this? Well, begin by writing a business plan. Yes boring, I know but you have to get your ideas down on paper.

Your business plan can be simple like our 1 page planner to get an idea of this perhaps working out for you. Here are a few more questions to ask…

  • Are you going to write daily or weekly?
  • What platform are you going to use? (e.g. WordPress)
  • What is your topic or theme?
  • Can you write about that topic or theme daily or weekly?
  • Will you have help?
  • What are your goals for followers?
  • How will you get followers?
  • How will you earn money?
  • What is your marketing strategy?
  • What is your budget?
  • How long can you survive not earning money from this business of blogging?

Earning money

The interesting thing is that blogging as a business takes on many forms. Your income stream from the blog can also take on many forms. It could be advertising, product sales, being paid to write about other peoples products etc. just to name a few.

What are the leaders in your niche doing and how can you do it better or differently? How do they earn money?

If you are still with me, and the business of blogging, I am happy to help. Schedule a Vision planning or brainstorming session and I will help you do all the planning you need to so you can jump into the business of blogging.

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Leave me a comment about your ideas on this type of business; I would live to hear your thoughts.