How to generate leads and make sales
A New Year is upon us and you may be wondering how you are going to improve your business and both generate leads and convert those leads. By having a variety of lead generating tactics you can see which ones work for your business and which ones don’t. Plus you get to spread the exposure of your business across a variety of areas.
Search Engine Marketing
SEM covers both organic optimisation of your website and paid advertising for your website. With both these marketing choices you are increasing the visibility of your business within search engines like Google. Both paid and organic SEO work well to draw people to your business.
Paid – Google Ads gives you the option of having a daily budget with key terms that your clients will be searching for. Your ads will appear where Google thinks your business is going to be relevant to the person searching. Ask how we can help
Organic – SEO is used to improve the organic ranking of your website in the search results. This happens over an extended period of time and you don’t have to pay when someone clicks on your website. Ask about our SEO service.
Marketing on social media is a great way to share your business online. By using Facebook, Instagram and many others you can reach both new and existing customers. If you are looking after social media accounts yourself, this type of marketing only costs you your time. By not using social media you are potentially missing out on an amazing way to generate leads and increase the visibility of your business.
Paid – Just like Google Ads you can do paid advertising across all social media platforms.
Organic – Currently it is free to set up your social accounts and post as often as you like to grow your audience.
There are many types of content that a small business should be producing. Video’s, E-books, Infographics and articles or blogs to name a few. All of these items can be shared on your website but also across social media and direct to your subscribers via email.
Do you have a way for people to subscribe? The simplest way is via your website when people buy something or subscribe to receive your newsletter. Email remains the most successful way to generate new business for your business.
Make sure to only email people who have subscribed or who have interacted with your business. Without this, you may be breaking the online spam laws. Yes, I know we all receive unsolicited emails every day but you don’t want to align your business with those businesses, do you!
When did you last ask someone for a referral? Word of mouth is one of the best ways to generate leads. Best of all – It generally costs nothing!
Dropbox, early on, increased their user base from 100,000 to 400,000 in 15 months. The referral program was simple: refer a friend to get more storage. It kept the users engaged with their product while simultaneously increasing customers.
Many businesses can benefit from being a part of trade shows, seminars, conferences, webinars and live-streaming events. Work out where your business can best provide value and generate leads for future sales.
Making the sale
The last part after you find a lead and nurture that lead is to make a sale. Many small business owners choke at this point and focus on the price – It is not about the price. Continue to illustrate the benefits of your product or service so that your potential client has no choice but to buy what you have on offer.
If you need help with any or all of these items contact Kelly @ My Sassy Business
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