Tradies need Customers
Tradies are the lifeblood of any community in Australia. There have been many reports of a skills shortage, tradies being lost to the mining industry and tradies who have more work than they can handle.
This blog is for the tradies who need more customers.
If you, as a tradie are new to the world of small business you may have thought that all you need is a Ute and your tools and the customers will come. You may think that as everyone you know said they would use you, you don’t need to do any marketing. You may also think that people will have your phone running off the hook and that life and business will be easy.
If it has been easy then I congratulate you – If it hasn’t, keep reading.
Something I see quite a lot is that people seem to have very little understanding of tradies and why they charge what they do. The reason for this is tradies do not market the value of what they offer. This is a problem right across many industries.
For example, I recently saw a post on Facebook saying that a Gyprocker wanted to charge them $120 per hour, just to do a wall in their house. This person then went on to say that they should be a gyprocker if this is what you get paid! Now this person obviously has no understanding of what it costs to run a business or the need to be paid for skills and so much more.
Naturally there are some people that will never understand and they will think that the $120 goes in the gyprockers pocket and that’s about it.
So how can this be over come?
Tradies and all businesses alike must share their value and the benefits of doing business with them and the cost is the last point explored. This value must be shared on your website, social media, vehicle signage, conversations, quotes and any other time your business is visible.
As part of sharing that value, you are marketing your business to potential customers.
So where should you be marketing?
- Have professional signage on your vehicle/s
- Show business name, website, number, license
- Have a professional build and host your website
- Keep it simple but explain your value
- Ensure your email is under your domain
- Look at having it optimized for search engines, by a professional
- Ensure it is linked to your social media
- Review the content regularly
- You must be on Facebook as a minimum
- Aim to post every day of the week
- Utilize Facebook advertising
- Outsource it to a professional
Data Base Marketing
- Collect your customers email addresses
- Aim to send them a newsletter or blog quarterly or monthly
- Ask for recommendations
The above 4 things are the minimum marketing you should be doing and this is on top of having professional business cards, professional quotes and invoices.
If you need help in any or all of these areas please speak to Kelly at My Sassy Business. You can then learn how to do this all yourself or to outsource it to the right people.