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12 ideas to increase Instagram engagement

Have you been wondering how you can increase your engagement on Instagram?

With many of us pivoting the way we do business in 2020 and others who have more time on their hands, Instagram usage is up and your engagement can be improved.

You may be familiar with the disappearance of visible likes, it is harder to measure the performance of content. Some users are now not bothering to like posts in the same way they used to. Plus you are unable to see the number of likes on your competitors’ posts either. Here are 12 ways that you can make a difference to your Instagram engagement and see immediate results.

So here are 12 ideas to increase your Instagram engagement

  • Mix up the use of your hashtags, don’t use the same ones every time.
  • Create content that people will want to save and view again later.
  • Use icons or stickers on your stories
  • Share stories during high viewer times
  • Remember to show humour
  • Use video in both your posts and your stories
  • Go live with Instagram
  • IGTV is a whole new world
  • Remind people to share your stories
  • Write longer captions so people need to tap to read more
  • Use the multiple photo feature so people can swipe through your photos/videos
  • Share behind the scenes process

Mix up the use of your hashtags, don’t use the same ones every time

If you are not using relevant hashtags you are most certainly missing out on traffic. Make sure you use as many relevant hashtags as you can so people can find your posts when they are searching.

Create content that people will want to save and view again later

This may be an inspirational quote, an image or a product that people want to think about buying. You could also create an ideas list that people can return to and why to prompt people to save your image in the comments too.

Use icons or stickers on your stories

There are SO MANY icons to add movement to your stories and calls to action. With stickers, you can use a question sticker for creating conversational engagement with your followers. The quiz sticker is perfect for trivia interaction or a sticker to count down to events and launches. There is also a yes/no, left/right choice type of sticker which is great for getting opinions from your followers.

Share stories during high viewer times

As stories only stay live for 24 hours it is wise to share them within times that’s your ideal clients are likely to be looking. Review your Instagram insights to see when your followers are most active.

Remember to show humour

Showing humour that matches your brand is a great way to engage and encourage people to comment and share your posts. Perhaps people tag a friend so they see your funny post too. Both posts and stories are great for injecting humour and if you are trying to have a page aesthetic then just share the humour in your stories.

Use video in both your posts and your stories

A video keeps people looking at your posts longer and with 15 to 59 seconds of video length, you can share plenty. Boomerang videos are also great fun.

Go live with Instagram

Instagram live is not just for celebrities, anyone can use it to grow their brand and its engagement. It is a good way to show behind the scenes, share tips and to show what is happening in real-time within your business.

IGTV is a whole new world

IGTV can begin as a 60second video on your feed and then send people to your IGTV channel. If you are lucky to have your video on the explore page you will get even more exposure as videos receive more space to be shown.

Remind people to share your stories and your posts

By having content that encourages people to want to share it allows you to have engagement on another level. Infographics, memes and quotes are perfect for this.

Write longer captions so people need to tap to read more

2,200 characters is the limit in length for your caption on Instagram? The longer the caption the more time people are going to be spending on your post. This helps the Instagram algorithm to see that you are getting a longer engagement on your posts.

Use the multiple photo feature so people can swipe through your photos/videos

When you have people swiping through your images they are spending more time on each of your posts. This increase in time spent improves your engagement time and the Instagram algorithm can see this.

Share behind the scenes process

People love to be able to relate to their favourite brands and businesses. This is one reason that individuals/influencers have grown large followings. People can relate easily to these people who are using social media as a creative outlet.

Brands and businesses can do this too so that their followers feel love and loyalty to their favourite brands. That human connection is important to everyone and even more so right now.

Conclusion

After you giving you 12 ideas to improve Instagram engagement how many are you doing now and how many will you add to your posting schedule?

Instagram remains a great way for all types of businesses to gain exposure and by constantly improving how you deliver your posts will help your account grow.

If you need help with your Instagram or other social media marketing, contact Kelly at My Sassy Business.

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