Are you using Linkedin to market your business?
According to Linkedin – Linkedin is the world’s largest professional network on the internet. You can use Linkedin to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You can access Linkedin from a desktop, Linkedin mobile app, mobile web experience, or the Linkedin Lite Android mobile app.
A complete Linkedin profile can help you connect with opportunities by showcasing your unique professional story through experience, skills, and education. You can also use Linkedin to organise offline events, join groups, write articles, post photos and videos, and more.
Who should be joining Linkedin – Linkedin is a platform for anyone who is looking to advance their career. This can include people from various professional backgrounds, such as small business owners, students, and job seekers. Linkedin members can use Linkedin to tap into a network of professionals, companies, and groups within and beyond their industry.
According to My Sassy Business
For quite a few years now Linkedin has moved well beyond just being a job-hunting platform. As another social media platform, it provides a wonderful opportunity for businesses to reach their ideal clients and connect with others.
Linkedin allows you to drive traffic to your website, build your reputation, credibility and ultimately grow your business. It should be part of the social media strategy for most small business and their owners alike.
If you don’t have time for Linkedin – Outsource it, at My Sassy Business we can look after your consistent ongoing posts.
As with most other social media, it is recommended that you post each day or a minimum of 5 times each week. Linkedin does not show every post to every connection so you need to post regularly to increase your chances of being seen. All social media works in the same way so you need to ensure that you are sharing both enough and consistently. It is this consistent posting that will result in your ideal clients finding you online.
What to share
As the owner of a business, you should aim to position yourself as a thought leader in your industry. You do this by sharing your blog posts, interviews you are in, media, company updates and industry-relevant articles. And so much more.
One of the most interesting things to share on Linkedin is customer stories. From testimonials to stories to case studies people are always interested in what you have been doing. If your customer is a connection on Linkedin you can also tag them and their business to leverage your exposure.
Statistics and data – Who doesn’t love statistics and data! On Linkedin statistics and data is content that often proves to be highly engaging. This results in your posts being shared, commented on and more.
Your business/brand is ultimately what you should be sharing across Linkedin. Make sure you take the time to humanise your content to show people your true self.
While there are a lot of executives on Linkedin it is not what all Linkedin is only about. Sharing your personality shows what your business is all about. Creating an emotional connection is really what all social media is all about.
Do you need a strategy?
Whether you have a formal strategy or a less formal one you need to have an idea about what you are doing.
Aim to create a mix of posts:
- And anything that you think your ideal clients will appreciate.
Selling on Linkedin
Yes, you can create sales on Linkedin!
With Linkedin well on its way to having 1 billion registered users and half of its current 700 million users being consistently active users, therefore it is a pool of potential sales.
Social selling – It is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This sales technique results in, better lead generation and sales prospecting processes eliminating the need for cold calling. Building and maintaining relationships is easier within a social network that you and your potential customer trust. It is this trust that ultimately leads to the outcomes you are looking for.
Here are some tips:
- Share valuable content
- Join groups where your ideal clients are
- Be personal in your connection requests but not too personal (insert winking face)
- Take the time to comment on other posts
- Have meaningful conversations to build trusted relationships
- Take conversations offline
78% of social sellers outsell peers who don’t use social media (Linkedin Data)
Conclusion – Are you using Linkedin to market your business
If you are not already using Linkedin to market your business it may be time for you to add it to your social media marketing plans. Naturally, it is something you can do yourself or if you feel you don’t have the time or the inclination to look after it then you will be wise to outsource it to a professional.
If you need help with Linkedin or with marketing your business online, contact Kelly @ My Sassy Business.