How to Win with Social Media Management
Are you considering outsourcing the management of one or all of your social media accounts?
Outsourcing can be a great way to free up time for you to focus on your business. The management of social media as a business itself is growing rapidly. With everyone from Digital Marketing Professionals, Virtual Assistants and Stay at home Mum’s and more are offering it.
Surprisingly, many people dislike social media and struggle to create enough posts, let alone daily ones. Many business owners are too busy doing the day to day of their business to be bothered. Even though it is proven as being one of the best ways to attract and retain customers!
A lot of people struggle to come up with enough content for their social media. If you are not able to achieve best practice you may be wise to outsource.
Best practice Social Media
- Regular posting schedule (daily)
- Great images
- A mix of Images, Links & Video’s
- Choosing the right platforms
- Ideal copy length for Facebook 40-80 characters
Why Social Media
It is key to growing your business and leads to your business.
If you still don’t believe in social media one of the largest digital marketing companies produced a study. This study is about where marketers get leads for their clients.
According to a study from Hub Spot (hubspot.com), the top three lead sources across the board are:
- Social media
- Email marketing
This is regardless of your business being B2B, B2C or B2BB2C
Are you using the above 3 methods to generate leads?
Perhaps you should be looking for a business you can outsource your social media so that you can have more online visibility!
Social Media Managers are
- Someone who regularly posts for you
- Understands your business
- Uses the right hashtags
- Creates branded images
- Checks for messages and comments
- Responds to messages and comments quickly
- Engages with the online community
- Shows a sense of humour that matches your business
- Commits to posting at the times your audience is online
- Completes the task so you don’t have to worry
- Adapts and changes your posts
- Has a strategy that suits you
- Delivers quality posts
- May post to one or all of your profiles
The costs of hiring a manager for your social media account/s will vary and what they offer will vary too. You may not immediately find one that suits you and your needs, but keep looking.
According to Buffer – www.bufferapp.com. Getting your content seen on Facebook is no small task. Especially when you consider all the content shared on Facebook every 20 minutes:
- 1 million links are shared
- 86 million photos are uploaded
- 763,888 status updates are sent out
Australian Statistics of Social Media
Here are some 2017 statistics for you from socialmedianews.com.au
Australian Bureau of Statistics Population Clock – there are approximately 24.4 million Australians.
Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number!
- 7 in 10 Australians use Facebook
- Daily 1 in 2 Australians use Facebook
- 1 in 2 Australians use YouTube
- Around 1 in 5 Australians use Instagram
- Just 1 in 6 Australians use Snapchat
Global Statistics of Social Media
- Facebook Monthly Active Users (Worldwide) – 1.86 billion
- Facebook Daily Active Users (Worldwide) – 1.23 billion
- Instagram Monthly Active Users (Worldwide) – 600 million
- LinkedIn Registered Users (Worldwide) – 467 million
- Snapchat Daily Active Users (Worldwide) – 161 million
Your Social Media Profiles
As a Small Business owner, you should be covering at least one of the Social Media profiles mentioned in this blog. It would, however, bet better to cover 2 to three of them on a daily basis to ensure that you have more online exposure. Social Media is not difficult to use and if you would like training on how to better use your social media, contact Kelly at My Sassy Business.
- How often do you post to your social profiles?
- When did you last update your cover photos?
- Do you use hashtags?
- Is your profile image you or your logo?
- Are you using the social media types that your ideal clients use?
- Is your page verified?
- Have you reviewed your about description and is it still relevant?
- Can your social media manager update your cover photo for you?
- Have you filled out as much information as you can about your businesses?
- Is your Facebook URL set up?
- Do you ask questions to help your followers engage?
How to Win with Social Media Management
By outsourcing your Social Media Management you can spend more time focusing on looking after the leads that come to your business. You can provide more service to your existing customers and ensure they are happy or one their way to repeating business.
A Social Media Manager should provide you with the free time you need. Be careful to not micromanage a Social Media Manager as this will just add to your workload. Let them do their job and you can do yours more freely too.
Being as Facebook is the top platform I will just cover this option for you. You will find that most Social Media Managers will offer ad creation and management as a service. On Facebook, you have the option to “Boost” a post you have already posted on your page. Or you have the option to create a specific ad which will go to partner networks and Instagram.
Paid advertising will help your reach online and depending on the type of ad, it can increase subscribers, generate new leads or sell products you have. It is incredibly affordable and something I highly recommend that you add to your marketing strategy.
Handing your social media management to someone else can be daunting but it can also be very worthwhile. Make sure you choose the right business to do the work for you, just getting a friend or your children to do it is rarely a great idea. Social Media is an important part of marketing your business and it should be committed to in a professional way for you and for your business.
If you need some help with anything discussed in this blog, please be in touch and make sure you subscribe to receive these weekly blogs straight to your inbox. The weekly blogs are on topics of small business, content marketing, SEO and Social media.