How your clients use social media – When you are choosing the ideal social media for your business it is vital that you consider your clients first. Which social media/s are they likely to be using and ultimately searching for and engaging with your type of business?
For example: If you are looking at parents with young children being your ideal client as you are selling kids party items, Facebook is a great place to start. Facebook is very popular amongst mothers and there are a lot of groups that you can also be a part of which help to spread the word about your business. This forms part of your online social media marketing strategy.
Now you may be saying to yourself – I hate social media, I don’t have the time for social media, Ugh Social Media!
If you are not on any social media at all for your business you need to start, pick the one that you think will be the most popular based on your ideal client type. If you don’t know the answer to this, then book a one to one today, firstname.lastname@example.org. Ideally when starting out with Social Media, start with one and then progress to the others that you think will be ideal to spread the word about your business.
Top 7 choices of Social Media
- Google +
- Plus a huge number of emerging social medias
It is important to remember that using social media, for the most part, only costs you time. Yes you can pay for advertising on them but to start with you only need to spend time.
An important thing to remember is how you can rank when people are searching for businesses in Google. Due to the Google authority that sites like Facebook and Twitter have, you may find that your Social Media sites rank in Google before your website does! Knowing this how can you afford not to be on at least one of them?
Remember your clients will be likely to have had several interactions with your business prior to buying from you. Social Media can be one of those interactions.
Naturally Kelly and My Sassy Business can help you to get your social media strategy in place so that you can look after it yourself or outsource. If you are going to outsource, you need to understand what you are asking for and what will best suit your business and your needs. So, yes you are busy but it is another aspect of small business that you need to have some understanding about. It is one of the many hats that an entrepreneur must wear each day!
As the title of this blog suggests, knowing how your clients use social media is vital if you are going to gain good long-term results.
[Tweet “Social Media Loves Small Business”]
How often do you post:
There are many divided opinions on how often you need to post on social media. My personal opinion is at least twice each day! If you agree or disagree, let me know in the comments. By posting twice each day in the peak times that your followers are online, you increase your chances of being seen. If you are using Twitter, the number of times you should post is unlimited, except by your ability to do it.
I have written more than a dozen blog posts on social media and this is because, never before in small business have we had so many ways to spread the word about our businesses. With that in mind, make sure you and your business are utilising it to it’s maximum potential. Read through my other blogs on social media and take as many tips as you can about using it well.
Ask yourself the main question – How do my clients use social media?
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