Is Facebook still relevant in 2020
Social media users have now passed 3.8 billion around the world.
In Australia, the average amount of time we spend on the internet each day is nearly 6 hours. With nearly 2 hours of that on social media. I think that my personal figures may be a little higher than these!
More than 2.5 billion monthly active users are on Facebook, keeping it in the top position closely followed by Youtube’s monthly active users at 2billion. Instagram has around 1 billion active users per month.
More women in Australia than men are using social media 52% to 48% however more men than women are likely to buy from a Facebook ad.
Data from Hootsuite
Why does social media matter for business
The simple answer is that there are billions of people all over the world (including your ideal clients) using it.
Your competitors are using it! And if you are using it and your competitors are not, it will put you one step ahead of them.
Before someone chooses a business to buy from they often do a little detective work. People will have a look at your business website they will also look to see what your social media presence is like. They will see…
- When you last posted
- If your posts interesting and relevant
- Any recommendations you may have
- What you are sharing in comparison to your competitors
- And they may follow you to get to know your business before choosing to do business with you.
Customers tend to feel closer to a business when they use social media and they feel like they can be in touch easily via social media.
Social media complements your website and helps your business to be found online. It provides the opportunity for traffic to flow from your social channels to your website and to you.
So what about Facebook – is Facebook still relevant in 2020 and beyond
As the world is in the grips of a pandemic more and more people are working from home. Face to face networking events are gone and for many people with storefronts, foot traffic has slowed or stopped.
How are you going to stay top of mind with existing clients and new?
Currently, people are spending more time than ever online and Facebook is number one for a reason.
What does your business post to Facebook and how often are you posting? It is this organic content that works to show your expertise, builds trusts and credibility.
Developing content for your business
Frequently I speak with clients who say ‘I just don’t know what to post’. They feel they have nothing to say and their business is potentially dull when it comes to being able to share on social media.
For ALL businesses this could not be further from the truth.
Take the time to think about the core of your business
- Products and/or services
- Your industry
- What your clients’ pain points are
A plumbing business is a great example. They may think that no one wants to see sewer pipes and this is true. However…
- Why do people need to think about their sewer pipes?
- Why is it important to maintain them?
- How can maintenance prevent issues like a sewer blockage?
- Why you should not put anything but toilet paper in the toilet.
- Which cleaning products are best to use?
- Do you need to have your toilet serviced?
- How do I know if my toilet is leaking internally?
No one wants a blocked sewer!
This is just one way you can develop topics and sub-topics about your business and ultimately content for all your posts. This content may spark someone to call and book your services. It may trigger them to stop putting wipes down their drain to avoid blockages. It may remind them to get that leaking tap/s fixed.
If you need to write content for blogs use the method above to generate ideas. Once you start you will realise that there are endless topics regardless of the type of business.
The opposite is true too – If you are already writing blogs you have the perfect place to find content for your social media posts. Each blog may supply you with enough info for more than 10 or 20 posts for social media.
Facebook remains relevant
It is relevant just for having the largest number of users but it is also relevant for you to use in a way that suits your business and this is different for everyone.
When you think about your business it is vital that you think about your ideal clients and the social media platforms they are using. You may need to use a combination of Facebook, Instagram and Linkedin for example.
Facebook, due to its size has a high authority within Google so your Facebook business page may appear in the search results alongside your website and your LinkedIn profile. This positioning within Google is too good to ignore. The more exposure you have for your business online the more chances you have of being found by your ideal clients.
In a time where we are not meeting people in the way we previously did, social media remains more social than ever.
If you need help with your content and your social media, contact Kelly @ My Sassy Business
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