Is it time for a social media assessment?
Having a plan for your social media also should include regularly reviewing your social efforts. Just like the evolution of your business, your website and more, you need to ensure that your social media accounts are up to date and a reflection of your current business.
By using social media you are exposing your business to a much larger audience and the internet as a whole. Wider exposure means that you have more chances of being found by your ideal clients online.
Here are a few tips on the areas you should be reviewing.
Create a list of the social accounts you have
Which ones are you using and which ones are you ignoring?
Which new platforms could you add to your list that may offer new opportunities?
Are any of your current social accounts no longer relevant for your business?
What goals do you have for each platform?
- Brand awareness
- Leads and sales
- Growth of followers
- Traffic to your website
- Posting more often
- Outsourcing the task so you can focus on other areas of your business.
- Including paid advertising campaigns
Is the look and feel of your brand consistent across all the social platforms you are using?
When did you last update your header images on Facebook or Linkedin? Could they use a refresh?
Read through your bio or about sections, are they up to date and consistent across all platforms? Is the content or potentially your business information out of date?
Have you got a list of hashtags? Who else is using them? Are they still relevant to your business? Could you change the list or add in some more?
Have a look through the metrics for your social accounts. All the platforms provide these and it can be quite an interesting read.
Identify the types of posts that prove to be more popular than others. This can help you to come up with new post ideas.
How much traffic to your website comes from your social media sites – could this be improved?
Social Media as a whole has been amazing for businesses of all sizes. From micro-business through to big business it is open access to everyone and all the tools included. It is something that almost anyone can do themselves or they can outsource the management to other professionals to save time.
If you re still not using social media for your business then you and your business are missing a great opportunity.
Do you need help with your social media – contact Kelly @ My Sassy Business.