Is Pinterest your newest marketing tool?
If you still have not taken the time to explore Pinterest for more than just house decor, crafts and recipes you are missing out.
Pinterest is filled with so much more and it is also a search engine. It is a place of inspiration so your business can be the next inspired decision.
Search engine definition – a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
As Pinterest has more than 200billion pins for you to browse through this is where its search engine helps you to find what you are looking for. Just like all other search engines, it uses algorithms to show you pins that you might find interesting.
According to Pinterest – your newest marketing tool
More than 400million people use Pinterest every month
85% of Pinners say that Pinterest is where they go to start a new project
98% of Pinner report trying new things they find on Pinterest
89% of people on Pinterest use it for purchase inspiration
85% of weekly users have made a purchase based on the content they found on Pinterest
In the words of Pinterest – People come to Pinterest to plan for what could happen.
People are ready to take action and 97% of the top searches are non-branded. This means that people are searching for something in particular rather than starting with a brand.
Pinners spend 80% more in retail than people not on Pinterest. They come to be inspired by the content and buy from it.
The number one thing that Pinterest users have in common is that they are the decision-makers in their household! They have the purchasing power and tend to have higher incomes, leading them to spend more than on other platforms.
91% of people say that Pinterest is a place of positivity and 83% say it helps to build their confidence.
Ads on Pinterest deliver 2.3 x lower cost per conversion vs ads on other social media.
What is a Pin
Pins are visual bookmarks that people use to save ideas they love on Pinterest. People then can create boards to save and group these bookmarks into relevant topics or ideas. These boards may be for a home renovation, wedding, jewellery, or just items/images that they love.
Brand/business created pins can have a clickable link that takes the Pinner to the product, business or blog post via its website link (URL). Brands/businesses don’t interrupt on Pinterest they inspire and provide ideas with value rather than disrupt a person’s online engagement.
The Pin is 3 things
1 – It is an image or video (with autoplay)
- Image is a Jpeg or png
- Max 10MB
- 2:3 aspect 1000×1500 pixels
- Video is a mov or .mp4
- 4sec to 30min long
- Max 2GB
2 – Title and description
- Headline up to 100 characters
- Description up to 500 characters
3 – A website link (URL)
How your content is found
Pins remain evergreen (they don’t vanish as they get older) and don’t get buried into a newsfeed as they do on other types of social media. Months or years after you have posted you can see interaction on the pins you have shared.
Pinterest recommends that you do a combination of both organic posts and paid ads to reach your maximin audience if you are a business.
Following tab – Lets people see and engage with content from the creators they follow and discover new brands based on their interests.
Today tab – A source of daily inspiration and timely content, with curated topics and trending Pins based on what’s happening now.
Lens – Lets people discover ideas inspired by anything they point their Pinterest camera at.
Home feed – Gives people ideas based on their interests
Search – Gives people ideas based on keyword searching
Related Pins – Gives people similar ideas to a Pin they are currently looking at
Paid ads – These can be an image or video which show up in relevant search results
What makes a great pin – marketing
- Visual appeal
Vertical image – High-quality vertical image to occupy maximum screen space an communicate your message.
Branding – Ensure that the product or logo is in the top half of your Pin
Timing – Align your pins to seasons or moments of time
Design for mobile – Your text needs to be large enough for mobile legibility
Highlight – Show your benefits
Add text – Ensure your content is clear concise and actionable
Conclusion – Is Pinterest your newest marketing tool?
Using Pinterest makes sense for a whole range of businesses – Including My Sassy Business. I use it for both business and personal and find it great for exposure that you just don’t get on other platforms, the numbers speak for themselves.
Do you need to be consistently posting to Pinterest for your business – Contact Kelly @ My Sassy Business to outsource your social media management.