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Most popular hashtags on Instagram 

Are you using social media, more specifically are you using Instagram? Instagram remains the perfect way to market your business and it remains suitable for many different types of businesses.

Hashtags

  • For each and every post it is essential that you add hashtags and you can include up to 30 on each post
  • You can put them after your description or in the first comment, either way will work just as well
  • Make sure you have a space between every hashtag
  • Don’t do a new one on every line (as we have below) it just is not aesthetically pleasing on Instagram
  • On your stories, you can also add up to 10 hashtags along with tags of other accounts

Why Hashtags

  • Hashtags allow your posts to be found organically and to be ranked in the explore pages
  • You can choose to follow hashtags and see what others are posting with that hashtag
  • Using hashtags will drive up your engagement compared to posts without hashtags
  • They are also clickable meaning that clicking on a hashtag will show you all the other posts using that hashtag
  • You can build a community with your own hashtag

9 types of popular hashtags

Instagram breaks hashtags down into nine distinct types:

  • Product or service hashtags: These are basic keywords to describe your product or service, like #handbag or #illustration
  • Niche hashtags: These get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger
  • Industry Instagram community hashtags: Communities exist on Instagram, and these hashtags help you find and join them. Think #gardenersofinstagram or #photographersofinstgram
  • Special event or seasonal hashtags: These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National Day holidays, like #nationalicecreamday or #nationalpastaday
  • Location hashtags: Even if you geotag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #sydneyfood or #aussiebeaches
  • Daily hashtags: Every day has plenty of its own hashtags, from #MondayMotivation right through to #SundayFunday
  • Relevant phrase hashtags: These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. They are phrases people use on Instagram to connect #becreative or #bakerylove
  • Acronym hashtags: Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once
  • Emoji hashtags: These hashtags are self-explanatory #shoes👟 or #🌞

Create lists of different types of hashtags you’d like to use

For example, a list about bakeries like #sydneybakeries #bakerslife #bakeries #croissants, or another set about pastries #sydneypastries #chocolatecroissant #🥐.

Create a hashtag for your business

Create a hashtag for your business to get recognized on Instagram. Here’s how you can create one and start using it.

  • Decide what your business’ hashtag is – It can be as simple as your #businessname
  • Once you create your hashtag, remind customers they can use your business’ hashtag by sharing it on your stories or calling it out in your captions. This way, their followers can tap the hashtag and see other posts about your business
  • Follow your business’ hashtag – Keep track of any posts where people are using your business’ hashtag. Search for your business’ hashtag and then tap ‘follow’
  • Create hashtags for special events or product launches
  • Create hashtags for special events – A local ice cream company named Tasty Creamery is celebrating their business’ 50th anniversary, they can encourage customers to use #tastycreamery50th when posting at the party. This way, people can check out the hashtag and see all the posts from the party.

Top 100 Hashtags right now

Let’s look at specific hashtags that are the most popular 100 right now according to PlannThat.

It is, vital that you choose the hashtags that are relevant for your business. The ones listed below are used many millions of times and while it can be wise to use some of these make sure that your mix in other hashtags which are relevant.

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #igers
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #instagram
  40. #photography
  41. #vscocam
  42. #sun
  43. #photo
  44. #music
  45. #beach
  46. #followforfollow
  47. #bestoftheday
  48. #sky
  49. #ootd
  50. #sunset
  51. #dog
  52. #vsco
  53. #l4l
  54. #makeup
  55. #f4f
  56. #foodporn
  57. #hair
  58. #pretty
  59. #swag
  60. #cat
  61. #model
  62. #motivation
  63. #girls
  64. #baby
  65. #party
  66. #cool
  67. #lol
  68. #gym
  69. #design
  70. #instapic
  71. #funny
  72. #healthy
  73. #night
  74. #tflers
  75. #yummy
  76. #flowers
  77. #lifestyle
  78. #hot
  79. #instafood
  80. #wedding
  81. #fit
  82. #handmade
  83. #black
  84. #pink
  85. #일상
  86. #blue
  87. #work
  88. #workout
  89. #blackandwhite
  90. #drawing
  91. #inspiration
  92. #home
  93. #holiday
  94. #christmas
  95. #nyc
  96. #london
  97. #sea
  98. #instacool
  99. #goodmorning
  100. #iphoneonly

Does all this seem too much for you? Get help with your social media posts and marketing contact Kelly @ My Sassy Business

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