Pinterest for Business – The momentum for this social media is building rapidly and it is having a brilliant success rate for those businesses that are using it well.
Every day, millions of people use Pinterest right across the world to explore their interests, find products to buy and connect with people who share common interests.
Pinterest is a network of people, content and interests, making it a powerful tool for businesses to reach more people. The easier it is for people to discover your products and content on Pinterest, the more people you’ll reach and inspire.
Now of course this is not for every business so consider if this is for you. The visual nature of Pinterest means that retail works very well, but there are a myriad of other business types using it exceptionally well too.
Start with your website!
Your website may already be full of images that can be pinned but make sure you have enough and that they’re high resolution. Images that are at least 600 pixels wide will look best on Pinterest. Keep in mind that only images that are at least 100 x 200 (or 200 x 100) pixels are pinnable.
TIP: Ensure that you add the Pin It button to your site!
A Pin It button makes it easy for people to pin from your website. By copying and pasting just a few lines of code, you can put Pin It buttons next to images and content you want people to pin. Friendly pinners who love your stuff will do the rest!
Make pins from your website more useful by use rich pins. These will automatically include information like prices, availability, ingredients and reviews with your pins. All you need to do is add some meta tags to your website.
Make sure you establish your presence as a business on Pinterest.
1. Start with an eye-catching profile – Create your business account and be sure to verify your website. This will let pinners know that it’s you and it will give you access to Pinterest Analytics.
Pick a profile image that will help people recognise you (logos work great). Profile images look their best at 160 x 165 pixels.
Make sure you include a brief description to introduce your brand and what inspires you and your business.
2. Create and organise boards – Make a range of boards that showcase your brand’s personality and taste, and make sure each board has enough pins to make it look and feel substantial. Remember that people can choose which boards they want to follow. This is where knowing your client will really help, so that you create boards for your client types.
Give your boards clear names so people can tell what’s on them, get creative – but keep it to 20 characters or less so it doesn’t get truncated. Insert a description, which may inspire people to follow your boards and help it show up in online search results.
For each board, choose a compelling cover pin that quickly gives people an idea of what’s on that board.
TIP: Use secret boards as a staging tool to make sure new boards are ready before you launch them to the public.
TIP: Try moving your most relevant boards to the top of all your boards.
3. Pin like a professional – This means at least once a day so your followers get fresh content in their home feeds each day. This keeps you top of mind.
Pacing your pins throughout the day rather than all at once will allow for people who look at different times of the day.
You can tell a richer story by adding pins from others, so don’t just pin your own images – pin others too!
Make sure your pins link back to your website for a better experience, more traffic and future sales of your products.
Once you’ve made it easy to pin from your website, you might also want to try creating new pins just to share on Pinterest. These can be inspiring your followers to love your brand even more.
TIP: Just like with boards, thoughtful descriptions will make your pins more inspiring and searchable.
4. Engage with your community of followers – A great way to get people pinning your stuff is to be an active pinner yourself. Follow other people’s boards, repin other images, like and comment on pins that inspire and relate to your business and your brand.
Create group boards and invite people who love your brand to contribute. People love to feel included!
Make it easy for people to pin your stuff by adding the Pinterest follow button to your website and including a Pinterest link in emails to ensure people know you are there.
Consider how your pins will look in feeds, not just on boards, since most people will find them there.
Thanks to the Pinterest help section for some of the information in this blog – We would love to hear how your business is using pinterest in the comments below – add a link too.
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