Social Media live trend

Are you struggling to stay up to date with the constant changes in Social Media?

How do you feel about the options of “Going live” across your social channels?

Why do you use social media?

  • Increase your brand’s awareness
  • Engage with your community
  • Drive traffic to your website
  • Find new leads
  • Share your content

Awareness – How many people actually see the posts you are sharing and are you gaining new followers?

Engagement – Do you get many comments, likes and shares.

Traffic – What sort of click-through rate do you see on your posts?

Leads – Are you receiving leads through social media?

Content – How much content are you producing that people love?

Remember that there is a certain portion of people who are seeing your content but not engaging in any way. Yes, this is impossible to measure but they are still seeing you. Do you engage with every post you see on your social accounts?

Social Media and SEO

Any content you share on social media that is unpaid is organic. This organic content has an impact on your SEO and your community of followers. You can’t afford not to use Social media to extend your reach online.

That said social media platforms are reducing the reach that business posts get. To supplement this paid promotions can be of benefit to most businesses to get the extended reach you need.

It is advisable to ensure that your budget for paid advertising as part of your strategy.

New trends

Live video – This new trend allows you to engage with your community in real time. It gives you an option to share your personality live and loud – some people are doing a great job with this and some are not so great.

According to Livestream – 80% of people would rather watch a brands live video that read their blog. 82% would rather watch a live stream from a brand than read their social post. People spend an average of 2.8minutes watching a standard video but 5minutes on live streams.

Virtual & Augmented reality – Any forward thinking modern brand will be looking at ways they can incorporate these tools into their marketing. Just think about how crazy everyone went for Pokemon Go.

Disappearing content – Here you can tap into peoples fear of missing out. A limited offer, special deal, exclusive content all works to drive urgency and action from your community.

Instagram stories

This feature has been around long enough that the vast majority of people should be using it by now.Instagram

Here are just a few of the benefits:

  • More than 300 million daily active Instagram story users
  • Perfection is not required just a simple image or video
  • You can use stickers or draw to give your story personality
  • It has the option to create a poll or ask questions
  • You can add a hashtag and tag someone
  • When you tag someone they are notified and can share it to their story

So how are you staying on top of all the changes to social media and marketing your business on these platforms?

While social media makes it easier than ever to gain exposure for your business it also makes you need to constantly learn. The more you use social media the easier it becomes and the easier it is for you to do the tasks you need to do.

For any help with your social media, contact My Sassy Business.

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