Twitter Best Practices

You have decided that Twitter is ideal for you and your business as one of your social media platforms – Now what!

When choosing what social media you will be using for your small business it is vital that you choose ones that your ideal clients are also using. Having said that Twitter may or may not be used by your clients but it may be a good place to spread your brand awareness. Check out our Facebook Best Practices blog post.

A quick explanation of Twitter – It is an information based social media network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news related to subjects you care about. You can also share images and links via your Twitter account. Individuals, businesses and celebrities use it!

 

Normal Tweets:

  • Definition: Any message posted to Twitter containing up to 140 characters.
  • Where it appears for the sender: On the sender’s profile page and Home timeline.
  • Where it appears for the recipient: In the Home timeline of anyone who is following the sender.
  • Places it will never appear: On anyone else’s profile page, unless they retweeted the message.

 

Mentions:

  • Definition: A Tweet containing another user’s Twitter username, preceded by the “@” symbol, like this: Hello @Support! What’s up?
  • Where it appears for the sender: On the sender’s profile page of public Tweets.
  • Where it appears for the recipient: In the recipient’s Mentions and Notifications tabs, which are accessible only by them. Additionally, mentions will appear in the recipient’s Home timeline view (not on their profile) if they are following the sender. Note: Anyone on Twitter who is following the sender of a mention will see the Tweet in his or her Home timeline.
  • Places it will never appear: On anyone’s profile page, unless they wrote the message.

 

Replies:

  • Definition: A Tweet that begins with another user’s @username and is in reply to one of their Tweets, like this: @Support I can’t believe you thought that movie was cheesy!
  • Where it appears for the sender: On the sender’s Profile page.
  • Where it appears for the recipient: In the recipient’s Mentions and Notifications tabs. Like mentions, replies will also appear in the recipient’s Home timeline if they are following the sender. Anyone following the sender and the recipient of a reply will see it in their Home timeline.
  • Places it will never appear: On anyone’s profile page, unless they wrote/sent the message.

 

How often should you post – This is really unlimited with Twitter, from several times each day to several times each hour.

Key-terms are key – You only have 140 characters, use them wisely with terms that your business is known for.

Use images and links – Images and links are an additional way to stand out in the Twitter news feed of your followers.

Advertising – Just like other social media you can pay for and will see paid posts in your news feed.

Google

It has been announced that Twitter posts will now be appearing in Google’s mobile search results. This gives you just one more reason to consider adding Twitter as part of your social media presence.

Twitter is just like any other social media, the more you use it the better you will understand how it works. Just like any other social media it has the power to spread your business message online.

If you would like help with this or any other aspect of your small business, please be in touch with Kelly at My Sassy Business.

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