What days should you post on social media

As Social Media continues to grow we are all wondering what the magical time is for us to post. It is this magical time that will maximise engagement, boost reach and hopefully increase our conversions.

The tricky thing is this remains a little different for every business!

However, according to a recent report by Sprout Social, there are some generic times that work and you can test with your business today.

Facebook

With more than 2 billion active users, Facebook is one busy platform. You should already know that its focus is on friend and family engagement. It was announced that Facebook was going to go back to their roots and changing the algorithm accordingly.

So as business owners we need to be posting more meaningful content too. Content that connects with our followers and at times when they are active on social media.

Here are the general results from Sprout Social

  • Wednesday between 11 am and 1 pm with Wednesday being the best day to post.
  • Weekdays between 9 am and 3 pm
  • Sunday has the least amount of engagement on Facebook.
  • Early mornings before 7 am and after 5 pm of an evening have the least amount of engagement.

What days should you post on social media

Instagram

The number of active users on Instagram has passed 1 billion. Just like Facebook, it prioritises certain posts in your feed. It no longer is a chronological feed and the growth of stories has been exponential. No to mention they have also added IG TV for longer content.

Create better Instagram content today

Here are the general results from Sprout Social

  • The best times are Wednesdays 11 am & Fridays 10-11am
  • Tuesday to Friday between 10 am and pm
  • Sunday again with the lowest engagement
  • 11 pm to 3 am with the least engagement.

What days should you post on social media

LinkedIn

Naturally, the people on LinkedIn are far more focussed on the weekdays as they try to forget about work on the weekends. Again the content may not appear in chronological order in your newsfeed and there may be people you follow who’s updates you don’t see at all.

Here are the general results from Sprout Social

  • Wednesday 9-10am and 12 pm
  • Wednesday is the best day
  • Tuesday to Friday 8 am – 2 pm
  • Sunday is the worst day and every day from 9 pm to 3 am

What days should you post on social media

Now that you have read through this blog will you be altering the times that you post to these platforms?

Regardless you should be monitoring your accounts and ensuring that your posts updating along with the algorithm updates.

If you need someone to look after your social media for you contact Kelly at My Sassy Business. We offer full social media management and advertising service. 

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